LinkedIn launches Swedish language site

Professional networking site LinkedIn on Wednesday launched a Swedish language version of their site in a bid to increase member activity in Sweden and further develop member services.

LinkedIn launches Swedish language site

“Sweden – in common with the Nordic region in general – already accounts for some of the most active and engaged LinkedIn members in Europe,” Managing Director for LinkedIn EMA, Ariel Eckstein, said in a statement.

The networking site was officially launched in 2003 and currently has 135,000,000 registered users worldwide, a number that is increasing by two every second.

In Sweden, the number of members totals some 800,000, according to the company.

“The availability of LinkedIn in Swedish makes it easier than ever for Swedish professionals to tap into the world’s largest business network and get access to local and international knowledge and expertise,” Eckstein said.

Despite the current financial climate, Eckstein said that he has every confidence in continued growth for Linked In in Sweden and Europe.

”We’re not worried about the financial crisis. Our operation continues to expand. The reason is that LinkedIn focusses on developing its product in the best interest of the members. Of course these are aware of the need for a professional network to further their careers,” Eckstein said to Swedish trade paper Resumé.

The fact that the two prominent Swedish networking sites Playahead and Lunarstorm both have bit the dust in the last few years does not concern Eckstein.

”LinkedIn is not focussing on entertainment but on contact and establishing career opportunities for professional people,” Eckstein told the paper.

”The new launch in Sweden will mean an increased number of users in the region as many prefer their profile to be displayed in their mother tongue. It will also lead to an increased activity among existing users,” Eckstein told Resumé.

Wednesday’s announcement follows the opening of LinkedIn’s first Nordic office in Sweden in June of this year.

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Family’s Christmas video goes viral in Sweden

A video made by a Swedish family as a silly Christmas greeting for their friends has gone wildly viral on Facebook, receiving more than half a million views in just four days, not bad for a country of just nine million.

Family's Christmas video goes viral in Sweden
Björn Hansson is 'quite attention-seeking', according to his daughter My. Photo: Screen Grab

The video shows Björn Hansson, from Ljusdal, a small town in central Sweden,  prancing around the frozen Swedish countryside in a bunny suit pursued by his dog Yksi. 


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GOD JUL 2015

Dags för årets julhälsning från min far Björn Hansson! Speciellt tillägnad Maria Wållner, Ewa Almin Olsén, Malin Blomqvist och Sara Carlsson. Ladies, både nätstrumpor och mycket hud! Enyoy.

Posted by My Hansson on Wednesday, 23 December 2015

It was shot by Björn Hansson's daughter My. His wife Kickan Hansson and her friend Theresa Olsson acted as dog handlers.
“It's so funny to think that so many people have seen my Dad in a bunny outfit, and my Dad thinks it's very funny too,” My Hansson told The Local. “He is quite attention-seeking so he likes it. He's very hard to be around because he's very star struck by himself.” 
“It's completely idiotic, but great fun,” Björn Hansson from Ljusdal said in a separate interview with the Helahälsingland newspaper. 
The video was shot a few days before Christmas and shared on Facebook the day before Christmas Eve. 
My Hansson told The Local that she had expected the video to be shared 30 or 40 times among friends, as happened with the silly Christmas photos they have taken in previous years. 
The idea came from their previous year's Christmas photo, when she decided to suspend her father, dressed in a bunny costume, by his feet from a crane, to mimic the traditional way to treat newly shot hares. 
“In Sweden we have a hunting tradition where you hunt hares with a dog like our dog, and when you shoot a hare you hang it upside down with a tree branch in its stomach,” My Hansson explained.
“Last year we hung him up by his legs, so this year we thought we would do a movie showing how we shot him.” 
Both My Hansson and her father are keen hunters, with the daughter, who is an artist, working as an illustrator for a hunting magazine. 
“I knew that hunters would find it funny,” she said. “But I didn't know the rest of Sweden would find it as funny as they have.”
“I think it's unusual to see an old man, jumping around in the middle of the forest freezing dressed as a rabbit. I don't think people have seen it before.”