The Swedish royal family has taken another step onto the digital world, and can now be found on their own Facebook account.
Those hoping to see candid status updates signed by King Carl Gustaf, or everyday shots of the king and queen in slippers enjoying a Sunday breakfast at the palace are likely to be disappointed, though. The account will be manned by the court’s information office.
“We want to get information out faster, and among other things inform about the 11 royal castles,” said the court’s information officer Bertil Ternert to daily newspaper Dagens Nyheter.
The Norwegian royal family has already been on Facebook for some time, and interest is high among monarchy fans.
“Since many have asked us why we aren’t on Facebook, we decided to connect our website to Facebook,” explained Bertil Ternert to Dagens Nyheter, adding that the royal family’s website has rapidly grown from 4,000 daily visitors to 10,000.