”We been looking at how the phenomenon has changed,” said Kristian Daneback, a researcher at the University of Gothenburg.
In the study, Danemark and his American colleague focus on the internet sex culture and reveal that the internet makes it easier for gay men to hook up, for women to be more hands-on in initiating sexual liaisons, and for youngsters to get answers to their queries on sex and relationships.
Anything that is in any way connected to sex can be found on the internet today.
Shy customers, too nervous to visit a sex shop, can purchase sex toys online.
On addition, those that don’t like the social scene can meet a partner via an internet dating service.
According to Daneback, the internet today contains more images and more possibilities for interaction. And as a result of this development, the group making use of these pages has become more complex.
”The image that people had of this group was initially very negative. It was believed that only very special people used the internet for sexual purposes,” Danemark said to TT.
Despite the fact that many Swedes today have visited a sex page at one time or another, many of them together with a partner, the negative image of internet porn surfers remains.
The users are often regarded as passive victims.
”But what we have been able to see is that people make an active choice as to what they want to make use of. They make competent choices,” Danemark said.
However, according to Danemark, there is still too little knowledge on how or if sex surfing on the internet has changed the way people have sex in real life.