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Swedish 'sex school founder' admits faking it

The Local/dl · 13 Dec 2011, 08:45

Published: 13 Dec 2011 08:45 GMT+01:00

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“I wasn’t surprised it got so much attention. Sex still sells,” Ylva-Maria Thompson told Swedish media trade publication Resumé on Monday.

Thompson made headlines across the globe in late November when it was reported the controversial Swedish artist, who once hosted erotic television programmes in Sweden, would head up the Austrian International School of Sex (AISOS).

She is also known for her artwork “Anonyma Exhibitionister” (Exhibitionists Anonymous), which features castings of a hundred Swedish women's sexual organs.

According to the website for “the world's first college of applied sexuality”, AISOS would emphasize “hands on” lessons in lovemaking and was due to open in mid-December.

But on Monday, Thompson explained that the AISOS publicity campaign was hatched by an Austrian advocacy group known as The Bird Base in order to raise awareness about the country’s low birth rate.

“I was asked by their press person to play the part. If anyone was the right person, it was me. I felt made for the role,” she told Resumé.

Thompson explained that she travelled to Austria and participated in press conferences and interviews to spread the word about the sex school in both domestic and international media.

While she wasn’t surprised that the story of AISOS was picked up by media outlets around the world, Thompson said she was taken aback by how well news of the school was received and how many serious questions were posed about its operations.

Thompson also chided journalists for not doing any due diligence to verify the accuracy of the story.

Story continues below…

“I think many in the media figured ‘if a story sounds too good to be true, don’t check it too carefully’. They wanted the story regardless,” she said.

While AISOS won’t end up fulfilling its original billing as a full-blown sex school, the institution will continue to exist as a trade group for sex coaches, according to Thompson, who plans to remain an active member of the institution.

The Local/dl (news@thelocal.se)

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Your comments about this article

09:34 December 13, 2011 by byke
Being a liar in the name of art or politically motivated ways to deceive the public is not something people like the above should be proud of.

Infact media outlets should have a responsability to not offer the free publicity these vermin look to manipulate.

This is no more than fraud, And shame on The Local to be an active part of this.When in fact criminal charges should be set instead to ensure such so called high publicity idiots are allowed to decieve against the public interest.
09:52 December 13, 2011 by HYBRED
So I guess the grad's of the school aren't quaified to have sex after this revelation.
11:05 December 13, 2011 by spo10
She's a liar and proud of it. The would-be students would definitely be devastated by this news.
18:56 December 13, 2011 by Mark S.
What "due diligence"? If I tell a reporter "I plan to start a business", what are they supposed to think? And if I read this article, I find that there AISOS actually exists and she is still "an active member of the institution".

So, it appears that the only thing the reporters did wrong was believe that she was not lying to them.
13:20 December 14, 2011 by Global1
I love the headline! We already knew that all women fake it (at some point). :-D :-D
08:01 December 15, 2011 by Lavaux
If you're willing to fake it, then you don't need a sex coach.
12:36 December 15, 2011 by salalah
By the Header I assumed she was faking Or***sm
15:22 December 18, 2011 by flintis
Does she give lesson's or fake them??
13:55 December 22, 2011 by yourkidding
Can someone PLEASE buy the editor of The Local a Playboy magazine so he can look at women's bodies in various stages of undress at home and not resort to having to continually post them all over the Local? Seriously it is getting a bit much...can we PLEASE have some REAL news stories???????
18:57 December 26, 2011 by vanhelsingjunior
It sounds like "madame" Ylva-Maria has a boring life so she has nothing better to do than to express her personal fantasies to the public. That "stuff" that she does is not art, she needs to go back to school. Why do we need a "sex school", if people didn't know how to have sex then none of us would be around here right now. I think it's about time "madame-queen" Ylva-Maria should retire and find a real hobby for herself.
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