• Sweden's news in English

'Fake' hotel in Swedish resort advertised online

The Local/rm · 12 Jan 2012, 16:54

Published: 12 Jan 2012 16:54 GMT+01:00

Facebook Twitter Google+ reddit

”There is no such hotel in Åre,” said Lars-Börje Eriksson, CEO at Åre Destination, to local paper Östersundsposten (ÖP).

On the website, www.fjallfageln.se, which has since been shut down, the hotel looked very attractive to prospective tourists to central Sweden, with beautiful views of the spectacular scenery around lake Åre and reasonable prices.

According to the paper, the website was very well presented and the payments of the rooms were made through online payment service Payson.

An internet search for the hotel also came up with a travel blog praising the hotel.

This also disappeared shortly after the newspaper broke the story. It had first appeared on the internet in the beginning of December, close to when the hotel website was launched.

Searching for the hotel on the the Swedish directory and map website hitta.se, it shows up as located on Årevägen 144, but according to locals, there is no hotel at that location.

Eriksson told the paper that he has heard of previous incidents when non-existing flats were advertised to unsuspecting tourists.

”But this is the first time someone has been touting a fake hotel,” he said to ÖP.

The hotel was also marketed through www.hotellsverige.se, a site which has information and links to the booking pages of most of Sweden's hotels.

After ÖP contacted the Hotell Sverige, they looked into the matter and removed the ad from their site. They say they were completely taken in by the scam.

”They emailed us info about their hotel. We rang them back and the guy bought the whole concept with pictures and links. They really are very crafty,” said Peter Fridén of Hotell Sverige to ÖP.

Story continues below…

He was about to post the hotel their bill for the ad campaign.

”But it is probably not worth it,” he said to the paper.

The matter has been reported to the police but they have yet to decide whether to begin a preliminary investigation.

The Local/rm (news@thelocal.se)

Facebook Twitter Google+ reddit

Your comments about this article

Today's headlines
Sweden can extend border controls, EU says
A police officer carrying out a check at Sweden's border with Denmark. Photo: Emil Langvad/TT

EU countries including Sweden should be granted permission to extend temporary border controls by a period of a further three months, the European Commission has decided.

Nobel Prizes
'I'd say he's arrogant but I'd be lying': Swedes on Bob Dylan
Bob Dylan performing in France. Photo: David Vincent/AP

Almost two weeks have passed since Bob Dylan was awarded the Nobel Prize in Literature and he has yet to acknowledge the win. The Local asked Swedes what they think of the singer's silence.

Sweden cuts 2016 refugee forecast by thousands
A Swedish migration authority office in Stockholm. Photo: Maja Suslin/TT

The country has also slashed its prediction for 2017.

Swedish researchers plan new trucks for women drivers
File photo of trucks in Sweden. Photo: Thomas Johansson/TT

Could vehicles adapted for women attract more female truckers to the profession?

These stats show Swedish driving isn't so gender equal
File photo of a Swedish woman driving a car. Photo: Pontus Lundahl/TT

A new survey shows that few Swedish women get behind the wheel when driving with their male partner.

Revealed: Game of Thrones could be coming to Sweden
Game of Thrones cast members at the Emmy Awards in September. Photo: Jordan Strauss/AP

The producers of the hit show have asked for three rounds of location pictures of Swedish island Gotland.

Prime Minister to meet Swedish troops in Iraq
Swedish Prime Minister Stefan Löfven and his Kurdish counterpart Nechervan Barzani. Photo: Henrik Montgomery/TT

Sweden's Prime Minister Löfven is set to meet Swedish troops in Iraq on Tuesday.

Swedish politicians wage war on winter time
Soon it will look like this on your way home from work in Sweden. Photo: Anders Wiklund/TT

Should Sweden stick with summer time all year round?

'Don't turn the Pope into a global teddy bear'
Sweden's Queen Silvia and Princess Leonore visiting Pope Francis in the Vatican last year. Photo: Henrik Montgomery/TT

It's time to hold the Pope to account and make sure he turns his words about reform into action, argues a minister of the Swedish Church ahead of Pope Francis' visit to Sweden.

Löfven: 'Sweden will double its number of troops in Iraq'
Stefan Löfven and Haider al-Abadi during the visit on Monday. Photo: Henrik Montgomery/TT

Swedish Prime Minister Stefan Löfven has promised to double his country's number of troops in Iraq following a meeting with Iraqi counterpart Haider al-Abadi on Monday.

Sponsored Article
Last chance to vote absentee in the US elections
Property of the week: Kungsholmen, Stockholm
Sponsored Article
This is Malmö: Football capital of Sweden
The Local Voices
'I simply don’t believe in nationality'
Why we're convinced Game of Thrones is based on Sweden
Blog updates

6 October

10 useful hjälpverb (The Swedish Teacher) »

"Hej! I think the so-called “hjalpverb” (auxiliary verbs in English) are a good way to get…" READ »


8 July

Editor’s blog, July 8th (The Local Sweden) »

"Hej readers, It has, as always, been a bizarre, serious and hilarious week in Sweden. You…" READ »

Sponsored Article
Where is the Swedish music industry heading?
People-watching: October 21st-23rd
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Fury at plans that 'threaten the IB's survival' in Sweden
Analysis & Opinion
Are we just going to let half the country die?
Angry elk chases Swede up a lamp post
Sponsored Article
Stockholm: creating solutions to global challenges
The Local Voices
'Alienation in Sweden feels better: I find myself a stranger among scores of aliens'
Sponsored Article
Swedish for programmers: 'It changed my life'
People-watching: October 20th
The Local Voices
A layover at Qatar airport brought this Swedish-Kenyan couple together - now they're heading for marriage
Sponsored Article
Top 7 tips to help you learn Swedish
Swede punches clown that scared his grandmother
Sponsored Article
‘Extremism can't be defeated on the battlefield alone’
Fans throw flares and enter pitch in Swedish football riot
Could Swedish blood test solve 'Making a Murderer'?
Sponsored Article
Stockholm: creating solutions to global challenges
Property of the week: Linnéstaden, Gothenburg
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Swedish school to build gender neutral changing room
Sponsored Article
Where is the Swedish music industry heading?
People-watching: October 14th-16th
Sponsored Article
One expat's strategy for making friends in Stockholm
Man in Sweden assaulted by clowns with broken bottle
Sponsored Article
Nordic fashion in focus at Stockholm University
Nobel Prize 2016: Literature
Watch the man who discovered Bob Dylan react to his Nobel Prize win
Record numbers emigrating from Sweden
People-watching: October 12th
The Local Voices
'Swedish startups should embrace newcomers' talents - there's nothing to fear'
How far right are the Sweden Democrats?
Property of the week: Triangeln, Malmö
Sweden unveils Europe's first elk hut
People-watching: October 7th-9th
The Local Voices
Syria's White Helmets: The Nobel Peace Prize would have meant a lot, but pulling a child from rubble is the greatest reward
jobs available