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Sleep like a 'tramp' at chic Stockholm store

The Local/pvs · 5 Feb 2012, 09:42

Published: 05 Feb 2012 09:42 GMT+01:00

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"Those who give money to the homeless get a good feeling in their body. But to lie down in these sheets... I don't think that feeling is particularly pleasant," said Yvonne Borg at homeless charity Stockholm Stadsmissionen to the Aftonbladet newspaper.

The department store NK (Nordiska Kompaniet), located near the chic Östermalm district in central Stockholm, has meanwhile defended the item claiming that the aim is to raise awareness of the problem.

The bedding has been designed by Dutch firm Snurk and is being sold under the theme "Design with a conscience". The price has been fixed at 700 kronor ($104) per sheet and the plan is to donate a small part of the profits to young homeless.

"Those purchasing the duvet cover may not just go home and sleep well in it, that is not the purpose. One buys it to show awareness. And the surplus from the revenues from Snurk's products will go to young homeless people," said Jörgen Eriksson at NK to Aftonbladet.

Regardless of the ensuing controversy the duvet covers are in demand with stocks almost exhausted, an NK sales assistant told the newspaper.

Story continues below…

The Local/pvs (news@thelocal.se)

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Your comments about this article

11:46 February 5, 2012 by colombianska_tjej
i guess you do more giving the 700 sek to the homless person in question. At least, they get all the money, not a small part of it.
12:15 February 5, 2012 by Svensksmith
Just great, with all this extra money going to the homeless, that's going to drive up the price of my favorite wine, Mad Dog 20/20.
18:47 February 5, 2012 by HYBRED
They still make MD 20/20? When I was a kid it was the cheapest bestest drunk to be had.
19:31 February 5, 2012 by johnny1939
Rushing off to get those sheets for my guestroom!!! Serving them Mad Dog too.
22:55 February 5, 2012 by BillyB
got to get me one of those!
01:02 February 6, 2012 by SecondGen
I thought there were no homeless in Sweden?

Where is the welfare?
05:59 February 6, 2012 by skatty

I thought there were high tax; and no homeless in Sweden either, because of the high tax.

There are both homeless and high tax!
10:28 February 6, 2012 by HYBRED
In Sweden they don't call it welfare, they call it wealth redistribution.
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