Sweden's news in English

Editions:  Europe · Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland

Sleep like a 'tramp' at chic Stockholm store

Share this article

Sleep like a 'tramp' at chic Stockholm store
09:42 CET+01:00
A duvet cover designed to look like cardboard boxes, on sale at luxury department store NK in Stockholm, has divided opinion with some arguing that the city's homeless are being exploited for profit.

"Those who give money to the homeless get a good feeling in their body. But to lie down in these sheets... I don't think that feeling is particularly pleasant," said Yvonne Borg at homeless charity Stockholm Stadsmissionen to the Aftonbladet newspaper.

The department store NK (Nordiska Kompaniet), located near the chic Östermalm district in central Stockholm, has meanwhile defended the item claiming that the aim is to raise awareness of the problem.

The bedding has been designed by Dutch firm Snurk and is being sold under the theme "Design with a conscience". The price has been fixed at 700 kronor ($104) per sheet and the plan is to donate a small part of the profits to young homeless.

"Those purchasing the duvet cover may not just go home and sleep well in it, that is not the purpose. One buys it to show awareness. And the surplus from the revenues from Snurk's products will go to young homeless people," said Jörgen Eriksson at NK to Aftonbladet.

Regardless of the ensuing controversy the duvet covers are in demand with stocks almost exhausted, an NK sales assistant told the newspaper.

 
Get notified about breaking news on The Local

Share this article

The Local is not responsible for content posted by users.
Become a Member or sign-in to leave a comment.

From our sponsors

New Malmö museum will focus on ‘democracy and migration'

Change starts with one small step, whether it be a large or small scale project, it all requires movement. It's a logic that can be applied to starting a new national museum from scratch, especially one with an innovative theme that is going to take several years to come to fruition.