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New photos of Sweden's Princess Estelle released

The Local · 27 Feb 2012, 11:10

Published: 27 Feb 2012 11:10 GMT+01:00

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A photograph of Princess Estelle was released simultaneously on the Royal Family’s official website and Facebook page.

According to the photo's caption, Princess Estelle was wearing a cardigan knitted by the Crown Princess Victoria's grandmother Alice.

Meanwhile, there has been a growing discussion in terms of product placement, as eager companies have been flooding the Royal Palace with gifts in the hope that their product can be associated with the Princess.

After the first image was released of Princess Estelle last week, covered in a white blanket, people began brand speculation, according to Niklas Olovzon, brand expert at communications agency S & B.

“If you manage to get a pram or a garment in the picture then it is worth a lot of money. They have already been inundated with gifts,” he said to TT news agency.

Stellan Larsson and Anna Johanna Blom run a business with products for new parents. They, like many others, sent a package to the Royal Family.

“We sent a nursing pillow and a baby carriage curtain. So we will see if they use them,” said Stellan Larsson to TT.

Royal Court spokesperson Bertil Ternert had no idea how many packages had arrived from different companies looking to cash in on being associated with the royal baby.

Story continues below…

"There are quite a few but I can't give any indication of how many yet," he told TT.

According to Ternerr, there is currently no official royal supplier of baby products.

The Local (news@thelocal.se)

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Your comments about this article

11:31 February 27, 2012 by klubbnika
Aaaawwww! Cute!

A copy of her mum.
11:42 February 27, 2012 by SwedePea
Too cute! So proud!
12:59 February 27, 2012 by StockholmSam
Did they surgically remove the silver spoon from her mouth?
13:03 February 27, 2012 by adshasta
Well so much for quality photos. Extrodinarilly commonly cute...,
13:57 February 27, 2012 by Baned
She's so cute! Looks like her Mom!
14:09 February 27, 2012 by chemo007
where is the guy who was saying that kid ll be like saddam.....:D
14:40 February 27, 2012 by gabeltoon
Come on you people give us a break. Why do you make such hurtful remarks. Consider how you would feel if someone said these things about YOUR new child. The new princess is a bonny girl and her parents are proud of her . Be proud of your royal family, not like us in SCOTLAND we have to put up with another countries royals.
15:09 February 27, 2012 by Achilles7
Why do people even bother writing, "Arhhhhhh, so cuuuuute" or something equally inane. Has anybody ever seen a baby which isn't cute?
15:29 February 27, 2012 by thinkright24
what makes a royal family royal?

i will praise the royal family if they stand tall and say, we are not royal. we are ordinary just like anyone else.
15:32 February 27, 2012 by EP
Just wondering how lucky this girl is without realising it. Will never have to worry about food, whether she can pay her bills, whether she will have clothing or a roof over her head. How lucky for her to live in such an equal world. Of course there are kids born every day to persons of wealth, but to receive this privileage becuase her family does nothing but wave to audiences and receive money from the state ... how lucky!!! Hope she's has no learning disability though as most of the royals
15:52 February 27, 2012 by refugee
Cute baby looks her mamma and … emmmm …. also looks her pappa .. hehehehe ….what a nice to see her pic …May GOD always be with her and all the familes as well …. GOOD LUCK...
16:21 February 27, 2012 by Ariaraman
I think royal families somehow deserve to get money from the states because their are selling their privacy to the public. like celeberties!
17:48 February 27, 2012 by StockholmSam
She has her mom's chin! :-)


The problem is that the public has no choice in the matter; we are forced to pay to support them whether we want to or not.
18:33 February 27, 2012 by dcdidit77
Sweden should take pride in its Royal Family, not try and bash it all the time. Take away the Royal family and this country is left without a sense of culture. Tradition still matters....
22:36 February 27, 2012 by slash_gordon
@ thinkright24, StockholmSam, and EP

Right on!

@ dcdidit77

don't get me started, but what a load of hogwash. Wake up and smell the coffee. Spend a day at your child's zoo, oops I mean school, go to a public hospital when you get sick, walk around Stockholm city at night time to see how rough homeless people have it...then see if it's all worth having a royal family, i.e. a family that lives nothing less than a lavish lifestyle fully funded by the Swedish taxpayer. Sure, the king is a representative of Sweden, but why do we need to support his entire family? Why do we even need him at all if we have a democratically elected government lead by a prime minister? It's not like the rest of the world knows this royal family. What do they do for us? People in other countries know Sweden for Abba, Ace of Base, Björn Borg, Greta Garbo, Volvo, Saab, Ikea, etc. Most people in other countries don't even know Sweden has a royal family hahaha

Take a look at England's royal family. Everyone knows who Prince William and Harry are because they give something back in return (or at least somewhat which is more than what the Swedish royals do). Both are in the defence forces and they visit poor countries doing charity work just like their mother did. The English queen holds garden parties and other charity events for children. I'm not saying that England needs their royals but at least they give something back. What does the Swedish royal family do? If they are doing charity events then why aren't we hearing about them? There was, however, a lot of noise around the scanals last year and many years ago we heard how Madeleine slept around the Mediterranean. Victoria studied at Yale (funded by the taxpayer btw), but doing what? What does she have as a profession? Going to such an exclusive university why isn't she doing something prominent? Her sister studied law at Stockholm. Why didn't Victoria? I could go on forever about these people. This family should feel nothing but shame shame shame.

If you think the Swedish royal family plays an important role in Swedish culture then you belong in the middle ages. That's when they were important. Not anymore. There are plenty other traditions Sweden can live by without this unintelligent selfish family.
22:44 February 27, 2012 by adshasta
You got that right Slash!
23:43 February 27, 2012 by Fredio
What a lovely lil. angel... !!!

Thank God they recognised her as 'A Princess' (Meaning 'She' and a 'Female') Not a 'HEN'...

Now feminists 'hens' over... Attack!
01:50 February 28, 2012 by Streja
slash-gordon, I am not pro the monarchy as such but you should know that they do charity work. Victoria has a fund and Madeleine works with her mum doing charity work for The Childhood Foundation, so your comparison to the British royals is silly. Post again when you know what you're talking about.
06:41 February 28, 2012 by sunnchilde
I wonder what would have happened if she'd gotten pregnant before they were married? I bet all hell would have broken loose. Do you think they would have thought of it as an embarrassment? Do you think they wouldn't have been "allowed" to get married after then? Would he have gone to jail?
09:14 February 28, 2012 by skogsbo
Streja, I think the Swedish royals need a better PR agent, as on the public face of it, they don't really doing much at all. They are paid to do public work, so the public should know and see as much of it as possible. In the better UK paper there is an entry called 'royal court' or 'circular', it lists which member of the family is where each day etc.. doing what. For the royals who don't have normal day jobs that is like Harry, William and Zara although she sponsored so not techincally working for living as such.

Given Sweden's image as a neutral state and peace bringer to the world, they should be at the forefront of it.
14:10 February 28, 2012 by soultraveler3
15:09 February 27, 2012 by Achilles7

Why do people even bother writing, "Arhhhhhh, so cuuuuute" or something equally inane. Has anybody ever seen a baby which isn't cute?

Yes actually, multiple times.

It isn't nice to say and I'd never say that to the parents, but it happens sometimes. Even if mom and dad are nice looking the genes can be passed down in a weird way.
17:29 February 29, 2012 by cogito
I'm feeling nauseous.
23:29 February 29, 2012 by Jazz_breeze
God Bless you...
16:14 March 9, 2012 by Rap43
Well, speaking as a photographer, 2 of the 3 pictures were taken with incorrect white balance being set... bit of a surprise for a royal portrait...

If they need a proper job done, I am available at competitive rates.
11:53 April 5, 2012 by Javana
Well said slash_gordon !

Me too cogito :(
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