• Sweden's news in English

One million Swedes suffer Facebook 'angst'

The Local/dl · 5 Mar 2012, 09:05

Published: 05 Mar 2012 09:05 GMT+01:00

Facebook Twitter Google+ reddit

"Facebook is unconsciously habit forming," Leif Denti, a doctoral candidate at the University of Gothenburg, told the Dagens Nyheter (DN) newspaper.

Denti was part of a research team from the university that partnered with the Valentin&Byhr advertising agency to interview 1,000 Swedes ages 14 to 74 about how they use Facebook.

The study revealed that Swedish women spend an average of 81 minutes per day on Facebook, whereas men average about 64 minutes.

Women were also found to feel worse the more time they devoted to their Facebook pages, something researchers theorized stemmed from the women comparing themselves to others' seemingly idyllic lives.

"People gladly publish pictures of themselves when they are happy, which creates an illusion of happiness because you don't see those people in their real lives when they aren't happy," Denti told DN, likening the phenomenon to comparing oneself with images the grace the covers of fashion magazines.

Researchers also theorized that part of the connection between happiness and Facebook may be because it attracts users who are less happy to begin with – although they emphasized that more research is needed before drawing any definitive conclusions.

The team also wants to explore why men publish provocative material on Facebook to a much greater extent than women.

Story continues below…

"That one in four people say they feel down if they can't log into Facebook regularly, that they feel out of the loop, feels a bit like a wake-up call," researcher Ida Nilsson told DN.

The Local/dl (news@thelocal.se)

Facebook Twitter Google+ reddit

Your comments about this article

10:54 March 5, 2012 by johan rebel
One million suffer angst? HA HA HA HA.

All they have to do is join the 4.5 million sensible Seedes who don't use Facebook!
12:50 March 5, 2012 by karex
I think FB is lovely for keeping in touch with old friends and family. In my case some school friends I haven't seen in 35 years. Also nice when all family lives overseas. I havo no problem with "not logging in", even for a week sometimes. I wonder If these people perhaps just need a hobby or something else to interest them. Maybe they don't have other interests?

Having said that, modern technology is very nice and can be very convenient but it's not more than just a tool - a means to an end, not the end itself.
13:15 March 5, 2012 by azimov
Sad, sad people.
14:39 March 5, 2012 by mamegoma
So half of Swedes use Facebook? Amazing.
18:56 March 5, 2012 by anticommie
You are a bunch of Pussies.
21:43 March 5, 2012 by dizzymoe33
I value my privacy and I don't want the entire World all up in my personal business so I don't use Facebook.
22:32 March 8, 2012 by SeaBunnie
Being disabled and home-bound most of the time, I could spend day and night on FB but I don't. I can go days, weeks, even months away from it. Just depends on my mood as to what I want to do from day to day, hour to hour.

But it has been a known fact that all aspects of the internet, whether social networks, forums, chatrooms, messengers, gaming sites, etc., can and are addictive to many people worldwide, not just Sweden. In fact, there are some mental health institutions in the USA, that I have heard of that have set up specific groups/therapy for such addictions, years ago. So it's not just a problem for Swedes, but for anyone with addictive tendencies as well as many people in general in which this can become an issue for.

@dizzymoe33, as to ur concerns about ur personal business being open to the entire world, that does not have to be the case. FB has privacy settings now that enables one to share what info they want with whom. One can make some, all, or none of their info available to the world. If one wants to only add their closest friends and/or family to their friends list, then only they can see what you want them to see. And even with that, u can select certain of those friends to see only certain things as well. Many options available. Then again it's up to you if you share personal information or not.
14:56 March 9, 2012 by John.Smith
Who in the hell spends 60-80 mins a day on FB? Really?? Sad, sad, sad!

I am a regular FB user but max 15 mins a week I reckon. I keep in touch with family and friends abroad...
21:14 March 10, 2012 by sureiam
Get me the hell out of this FB..... Why did I start it in the 1st place, started late , I believe a year and half ago, and cant seem to get enough of it........................
Today's headlines
'Don't turn the Pope into a global teddy bear'
Sweden's Queen Silvia and Princess Leonore visiting Pope Francis in the Vatican last year. Photo: Henrik Montgomery/TT

It's time to hold the Pope to account and make sure he turns his words about reform into action, argues a minister of the Swedish Church ahead of Pope Francis' visit to Sweden.

Löfven: 'Sweden will double its number of troops in Iraq'
Stefan Löfven and Haider al-Abadi during the visit on Monday. Photo: Henrik Montgomery/TT

Swedish Prime Minister Stefan Löfven has promised to double his country's number of troops in Iraq following a meeting with Iraqi counterpart Haider al-Abadi on Monday.

Will Swedes soon be looking for fairtrade porn?
Should Swedes think fairtrade with porn? Photo: Karin Malmhav/SvD/TT

A fairtrade attitude to pornography would be beneficial, Sweden's health minister told The Local.

Presented by Stockholm University
Nordic fashion in focus at Stockholm University
Simon Paulin/imagebank.sweden.se

Nordic fashion took centre stage in the Swedish capital last week as Stockholm University hosted the “first-ever” academic conference looking at luxury and sustainability in the fashion industry.

Referee, coach and parents in Swedish youth football fight
File photo of a referee holding a red card not related to the story. Photo: Stefan Jerrevång/TT

A football dad broke his leg in the brawl in front of 11-year-old kids after a Hammarby youth football game.

Illicit abattoir kept more than 100 bulls' penises
A couple of young bulls not related to the story. Photo: Jonas Ekströmer/TT

Dried cattle genitalia, goats' heads and hundreds of litres of lard were just a few of the many strange finds discovered when police raided a property in Sweden.

This is officially Sweden's most beautiful beard
The most beautiful beard in Sweden. Photo: Memo Göcek

According to a jury of barbers and 'well known bearded profiles', that is.

Presented by Invest Stockholm
One expat's strategy for making friends in Stockholm

You might think it’s hard to make friends in a new city. But if at first you don’t succeed – try something else!

Injured Swedish photographer protected by 'guardian angel'
Swedish photographer Paul Hansen on another occasion. Photo: Fredrik Sandberg/TT

Photographer Paul Hansen thanked his lucky stars for surviving sniper fire while covering the battle for the Isis-held city of Mosul in Iraq.

How Sweden is trying to smooth relations with Saudis
Swedish Prime Minister Stefan Löfven meeting Saudi Arabia's Trade Minister Majid bin Abdullah Al Qasabi. Photo: Henrik Montgomery/TT

Sweden's Prime Minister Stefan Löfven has visited Saudi Arabia a year and a half after relations turned frosty in a major diplomatic row.

Sponsored Article
Last chance to vote absentee in the US elections
People-watching: October 21st-23rd
Sponsored Article
This is Malmö: Football capital of Sweden
Fury at plans that 'threaten the IB's survival' in Sweden
Analysis & Opinion
Are we just going to let half the country die?
Blog updates

6 October

10 useful hjälpverb (The Swedish Teacher) »

"Hej! I think the so-called “hjalpverb” (auxiliary verbs in English) are a good way to get…" READ »


8 July

Editor’s blog, July 8th (The Local Sweden) »

"Hej readers, It has, as always, been a bizarre, serious and hilarious week in Sweden. You…" READ »

Sponsored Article
Where is the Swedish music industry heading?
Angry elk chases Swede up a lamp post
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
The Local Voices
'Alienation in Sweden feels better: I find myself a stranger among scores of aliens'
People-watching: October 20th
The Local Voices
A layover at Qatar airport brought this Swedish-Kenyan couple together - now they're heading for marriage
Sponsored Article
Stockholm: creating solutions to global challenges
Swede punches clown that scared his grandmother
Sponsored Article
Swedish for programmers: 'It changed my life'
Fans throw flares and enter pitch in Swedish football riot
Could Swedish blood test solve 'Making a Murderer'?
Sponsored Article
Top 7 tips to help you learn Swedish
Property of the week: Linnéstaden, Gothenburg
Sponsored Article
‘Extremism can't be defeated on the battlefield alone’
Swedish school to build gender neutral changing room
People-watching: October 14th-16th
Sponsored Article
Stockholm: creating solutions to global challenges
Man in Sweden assaulted by clowns with broken bottle
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Nobel Prize 2016: Literature
Sponsored Article
Where is the Swedish music industry heading?
Watch the man who discovered Bob Dylan react to his Nobel Prize win
Sponsored Article
One expat's strategy for making friends in Stockholm
Record numbers emigrating from Sweden
Sponsored Article
Nordic fashion in focus at Stockholm University
People-watching: October 12th
The Local Voices
'Swedish startups should embrace newcomers' talents - there's nothing to fear'
How far right are the Sweden Democrats?
Property of the week: Triangeln, Malmö
Sweden unveils Europe's first elk hut
People-watching: October 7th-9th
The Local Voices
Syria's White Helmets: The Nobel Peace Prize would have meant a lot, but pulling a child from rubble is the greatest reward
Missing rune stone turns up in Sweden
Nobel Prize 2016: Chemistry
jobs available