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One million Swedes suffer Facebook ‘angst’

Not checking Facebook regularly causes angst and concern for around one million of the 4.5 million Swedes who use the social media site, a new study has found.

One million Swedes suffer Facebook 'angst'

“Facebook is unconsciously habit forming,” Leif Denti, a doctoral candidate at the University of Gothenburg, told the Dagens Nyheter (DN) newspaper.

Denti was part of a research team from the university that partnered with the Valentin&Byhr advertising agency to interview 1,000 Swedes ages 14 to 74 about how they use Facebook.

The study revealed that Swedish women spend an average of 81 minutes per day on Facebook, whereas men average about 64 minutes.

Women were also found to feel worse the more time they devoted to their Facebook pages, something researchers theorized stemmed from the women comparing themselves to others’ seemingly idyllic lives.

“People gladly publish pictures of themselves when they are happy, which creates an illusion of happiness because you don’t see those people in their real lives when they aren’t happy,” Denti told DN, likening the phenomenon to comparing oneself with images the grace the covers of fashion magazines.

Researchers also theorized that part of the connection between happiness and Facebook may be because it attracts users who are less happy to begin with – although they emphasized that more research is needed before drawing any definitive conclusions.

The team also wants to explore why men publish provocative material on Facebook to a much greater extent than women.

“That one in four people say they feel down if they can’t log into Facebook regularly, that they feel out of the loop, feels a bit like a wake-up call,” researcher Ida Nilsson told DN.

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VIRAL

Family’s Christmas video goes viral in Sweden

A video made by a Swedish family as a silly Christmas greeting for their friends has gone wildly viral on Facebook, receiving more than half a million views in just four days, not bad for a country of just nine million.

Family's Christmas video goes viral in Sweden
Björn Hansson is 'quite attention-seeking', according to his daughter My. Photo: Screen Grab

The video shows Björn Hansson, from Ljusdal, a small town in central Sweden,  prancing around the frozen Swedish countryside in a bunny suit pursued by his dog Yksi. 

 

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GOD JUL 2015

Dags för årets julhälsning från min far Björn Hansson! Speciellt tillägnad Maria Wållner, Ewa Almin Olsén, Malin Blomqvist och Sara Carlsson. Ladies, både nätstrumpor och mycket hud! Enyoy.

Posted by My Hansson on Wednesday, 23 December 2015

 
 
It was shot by Björn Hansson's daughter My. His wife Kickan Hansson and her friend Theresa Olsson acted as dog handlers.
 
“It's so funny to think that so many people have seen my Dad in a bunny outfit, and my Dad thinks it's very funny too,” My Hansson told The Local. “He is quite attention-seeking so he likes it. He's very hard to be around because he's very star struck by himself.” 
 
“It's completely idiotic, but great fun,” Björn Hansson from Ljusdal said in a separate interview with the Helahälsingland newspaper. 
 
The video was shot a few days before Christmas and shared on Facebook the day before Christmas Eve. 
 
My Hansson told The Local that she had expected the video to be shared 30 or 40 times among friends, as happened with the silly Christmas photos they have taken in previous years. 
 
The idea came from their previous year's Christmas photo, when she decided to suspend her father, dressed in a bunny costume, by his feet from a crane, to mimic the traditional way to treat newly shot hares. 
 
“In Sweden we have a hunting tradition where you hunt hares with a dog like our dog, and when you shoot a hare you hang it upside down with a tree branch in its stomach,” My Hansson explained.
 
“Last year we hung him up by his legs, so this year we thought we would do a movie showing how we shot him.” 
 
Both My Hansson and her father are keen hunters, with the daughter, who is an artist, working as an illustrator for a hunting magazine. 
 
“I knew that hunters would find it funny,” she said. “But I didn't know the rest of Sweden would find it as funny as they have.”
 
“I think it's unusual to see an old man, jumping around in the middle of the forest freezing dressed as a rabbit. I don't think people have seen it before.”