• Sweden's news in English

Swedish Plopp lovers report 'joyless' chocolate

The Local/og · 12 Mar 2012, 14:46

Published: 12 Mar 2012 14:46 GMT+01:00

Facebook Twitter Google+ reddit

Cloetta reportedly advertised that their new candy bars, Mini Plopps, would contain the words: Love, Hugs, Kiss, and Joy on the candy.

However, due to a manufacturing fault, only the chocolate bars with the words Kiss and Hug were ever produced, leaving some customers feeling short-changed.

A woman, who had planned to use the loving candy messages for a sweet buffet at her wedding, was upset with Plopp’s efforts on the love front, and she reported the company to the Swedish Consumer’s Agency.

Cloetta has provided no excuses for the loveless candy, yet have offered their condolences to the disappointed customers.

“We made only two of them, but the press picture shows four. Which was unfortunate. We can only bow our heads and apologize,” said Christina Björck, spokesperson of Cloetta, to Dagens Media (DM).

According to DM, the owner of Cloetta, Claes Ekström, was also left scratching his head as the plan was always to have released all four messages on the bars in the campaign, which was initially launched on Valentine’s day, 2010.

However, Ekström remains confident that the company can bring the love back to the life of Plopp lover’s nationwide.

Story continues below…

“We have thought of doing something else with love in the future, some exciting news which will be coming soon,” Ekström told DM.

The Local/og (news@thelocal.se)

Facebook Twitter Google+ reddit

Your comments about this article

15:09 March 12, 2012 by Tanskalainen
Sounds like cow plopp.
15:53 March 12, 2012 by ?????
Are these the problems of Swedes in 2012? Lucky you...
17:18 March 12, 2012 by OUIJA
If they want kiss and joy, they should remain singles or go to one of the million of dating services available in Sweden.

Plopp is and will remain, one of the tastiest chocolates in the market, regardles if they are divided into Love, Hugs, Kiss, and Joy on the candy.

What a bunch of chocolate ???
17:41 March 12, 2012 by BillyB
Blimey who would serve Plopp at at wedding...
18:31 March 12, 2012 by gpafledthis
Agree-agree brown choc plopp by Cloetta which to me appears to allude to cloaca !! plopp - plopp it goes reminds me ?? it's alliterative even !! Now if it is Norwegian I can see some reason to this !! Maybe the company should consider putting out a Lutefisk flavor in contrition!! Ms Bjorck has displayed the good stiff upper lipp in this malestrom!! Bravo-Bravo !!
21:06 March 12, 2012 by kinan
swedes, please get a life !!
09:16 March 13, 2012 by Rick Methven
As the factory is 500m from my house, maybe I'll just sneak up there and add a bit of love
11:09 March 13, 2012 by JulieLou40
Can't believe some people had enough time on their hands to report a chocolate company for an oversight like this. Geez, get a life!!
11:44 March 13, 2012 by awash
@news@thelocal.se "broken hearted", hmm do you have proof-readers or you just publish what Google translates for you?
23:55 March 13, 2012 by Da Goat
I'm with Rick on this one, surely someone needs some loving at the factory.

I'm not supposed to eat chocolate but we can still have a nice love in! SWEEEET.
Today's headlines
Here's how slow Sweden's high-speed trains are getting
A Swedish SJX2000 high speed train. Photo: Tomas Oneborg/SvD/TT

The high-speed rail journey between the three biggest Swedish cities is about to get longer.

The Local List
12 Swedish words with just awesome literal translations
A filthy-minded lobster, i.e. a snuskhummer. Photo: Gorm Kallestad/NTB scanpix/TT

One of our favourite things about the Swedish language is its wonderful compound words, which range from being utterly bizarre to making perfect sense.

US election
Donald Trump won't get new Ericsson head's vote
Trump pictured at a campaign rally in Florida. Photo: Evan Vucci/AP

The new Swedish-American boss of telecoms giant Ericsson has revealed he will not vote for the Republican nominee in the forthcoming US presidential election.

Swedes named fourth most gender equal in the world
A file photo of men and women pushing prams in Stockholm. Photo: Claudio Bresciani/TT

Sweden has closed 81 percent of its overall gender gap according to the World Economic Forum.

Sweden: Russian warships in the Baltic 'worrying'
Swedish Defence Minister Peter Hultqvist. Photo: Vilhelm Stokstad/TT

Two Russian warships equipped with long-range missiles have entered the Baltic Sea after passing Denmark.

Why businesses are worried about Sweden's drone ban
A drone filming in Stockholm. Photo: Pontus Lundahl/TT

The Local investigates what Sweden's new drone ban could mean for businesses in the country.

This is the new top boss of Swedish Ericsson
Börje Ekholm. Photo: Magnus Hjalmarson Neideman/SvD/TT

Telecoms giant Ericsson has appointed a new CEO after a turbulent year for the company.

These are Sweden's best universities: ranking
A new university ranking has been released. Photo: Cecilia Larsson Lantz/Imagebank.sweden.se

At least according to this global ranking, which picks 12 Swedish universities among the top-1000.

Swedish pharmacies restrict paracetamol sales for teens
The move is intended to cut paracetamol overdoses. Photo: Nora Lorek/TT

Sweden's pharmacies are banning teens under 18 from buying more than one pack of pills at a time.

Rwandan genocide suspect held in Sweden
A memorial centre in Kigali, Rwanda. Photo: Ben Curtis/AP

A man has been arrested in Sweden suspected of involvement in the 1994 Rwandan genocide which claimed 800,000 lives.

Sponsored Article
Stockholm: creating solutions to global challenges
Sweden cuts 2016 refugee forecast
Sponsored Article
Last chance to vote absentee in the US elections
Is Game of Thrones coming to Sweden?
Property of the week: Kungsholmen, Stockholm
Blog updates

6 October

10 useful hjälpverb (The Swedish Teacher) »

"Hej! I think the so-called “hjalpverb” (auxiliary verbs in English) are a good way to get…" READ »


8 July

Editor’s blog, July 8th (The Local Sweden) »

"Hej readers, It has, as always, been a bizarre, serious and hilarious week in Sweden. You…" READ »

Sponsored Article
This is Malmö: Football capital of Sweden
Will Swedes soon be looking for fairtrade porn?
Sponsored Article
Where is the Swedish music industry heading?
The Local Voices
'I simply don’t believe in nationality'
Why we're convinced Game of Thrones is based on Sweden
People-watching: October 21st-23rd
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Fury at plans that 'threaten the IB's survival' in Sweden
Sponsored Article
Swedish for programmers: 'It changed my life'
Analysis & Opinion
Are we just going to let half the country die?
Angry elk chases Swede up a lamp post
Sponsored Article
Top 7 tips to help you learn Swedish
The Local Voices
'Alienation in Sweden feels better: I find myself a stranger among scores of aliens'
Sponsored Article
‘Extremism can't be defeated on the battlefield alone’
People-watching: October 20th
The Local Voices
A layover at Qatar airport brought this Swedish-Kenyan couple together - now they're heading for marriage
Sponsored Article
Stockholm: creating solutions to global challenges
Swede punches clown that scared his grandmother
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Fans throw flares and enter pitch in Swedish football riot
Sponsored Article
Where is the Swedish music industry heading?
Could Swedish blood test solve 'Making a Murderer'?
Sponsored Article
One expat's strategy for making friends in Stockholm
Swedish school to build gender neutral changing room
Sponsored Article
Nordic fashion in focus at Stockholm University
People-watching: October 14th-16th
Man in Sweden assaulted by clowns with broken bottle
Nobel Prize 2016: Literature
Watch the man who discovered Bob Dylan react to his Nobel Prize win
Record numbers emigrating from Sweden
People-watching: October 12th
The Local Voices
'Swedish startups should embrace newcomers' talents - there's nothing to fear'
How far right are the Sweden Democrats?
Property of the week: Triangeln, Malmö
The Local Voices
Syria's White Helmets: The Nobel Peace Prize would have meant a lot, but pulling a child from rubble is the greatest reward
jobs available