iPad-hungry Swedes make tablet sales double
22 Mar 2012, 15:54
Published: 22 Mar 2012 15:54 GMT+01:00
Swedes bought an estimated 34,000 tablet computers in January this year, up from around 15,000 during the same period a year ago, according to figures from market research company GFK.
And based on sales figures from 2,800 stores in Sweden, GFK estimates that Swedes will snap up 600,000 tablet computers in 2012.
“But that was before we learned that the iPad’s 4G technology doesn’t work in Sweden," GFK analyst Allan Pedersen told the Dagens Nyheter (DN) newspaper.
Sales of tablet computers in Sweden totalled 1.4 billion kronor ($207 million) last year, while sales of desktops stalled at 1.2 billion kronor.
In Sweden, the tablet market is still dominated by Apple’s iPad, the latest version of which is set to hit store shelves in Sweden on Friday.
While the extent of the iPad’s market share in Sweden isn’t publicly available globally, Apple has seen its near total dominance of the market fall off in the last two years as more consumers choose tablets running Google’s Android software.
At a branch of the El-Giganten electronics store in Stockholm, however, there is little doubt about which product consumers prefer.
“Our customers almost only ask about the iPad,” computer products clerk Payem Fadaei told DN.
According to the paper, stores across Sweden are bracing for the bevy of iPad shoppers expected to be clamouring to buy the latest iPad by extending their opening hours, with some shops expecting lines to form on Thursday night in anticipation of Apple’s latest tablet.