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Stockholm mayor jumps at Eurovision chance

The Local · 28 May 2012, 10:33

Published: 28 May 2012 10:33 GMT+02:00

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When Eurovision-mania comes to town, it’s a lucrative possibility for both politicians and business people.

After Loreen’s victory on Sunday night, Stockholm’s mayor Sten Nordin made an effort to ensure the capital city would host the event in 2013.

“Welcome to Stockholm 2013,” he wrote in a press release, also noting that the city had reserved 3,000 hotel rooms “according to EBU’s prerequisites”, wrote the TT news agency.

“Our experience is that these types of events are profitable for the city’s tourism industry, especially in the long run. We’ve seen this with the Crown Princess’s wedding. People became curious about Stockholm after seeing pictures of the wedding and we’re still seeing the effects of it now,” said Nordin to TT.

While it’s difficult to say how much the event would earn for the city, research indicates that Stockholm pulled in 77 million kronor ($10.8 million) when the Globe theatre hosted Eurovision in 2000.

Comparatively, the tourist economic turnover after the royal wedding made some 713 million kronor for Stockholm.

While business professor Tommy D Andersson points to Norway’s winter Olympics in 1994 as an example of a financial disaster for the event organizers, he explained that sometimes the public can react positively nonetheless, which can make the event worthwhile.

“A politician's job is also about enhancing the population's quality of life and make sure people think that life’s fun in general,” he told TT.

Story continues below…

TT/The Local/og


The Local (news@thelocal.se)

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Your comments about this article

11:07 May 28, 2012 by Snood
Take it, please don't bring it to Gothenburg
11:14 May 28, 2012 by fikatid
I second @Snood. Please let Stockholm have Eurovision 2013, not Göteborg or Malmö!
11:15 May 28, 2012 by J Jack
Do it as far away from me as possible, pleeeze!
11:41 May 28, 2012 by Åskar
When will people learn the difference between Eurovision and the Eurovision Song Contest?
12:05 May 28, 2012 by Localer
stop all your whining, Swedes loves it. so respect it!
12:21 May 28, 2012 by Reason abd Realism
Get ABBA to reunite for one song for the show.
12:39 May 28, 2012 by Jes
Hard luck to racists ! Like it or not , it has happened .
12:49 May 28, 2012 by Snood
What had racism got to do with it?
12:56 May 28, 2012 by DAVID T
It should be held where the winner comes from - Morocco it is then
13:01 May 28, 2012 by towns
@ Snood

Playing the race card means bringing up racism or racists when the argument was not about race in the first place. In this case, Jes (who is probably a racist him/herself) is playing the race card.
13:29 May 28, 2012 by Migga

The winner was born in Stockholm - so Stockholm it is then. Why should the country where the parents of the winner comes from host it?
14:08 May 28, 2012 by Fasterthanjesus
They should host it in Lapland. Eurovision 2013 Kiruna
14:21 May 28, 2012 by Jes
@Snood , race has everything to do with what happened over the week-end . Look at the picture ----. Can the devils of SD repeat that immigrants cannot hold the Swedish flag and make the nation proud ?

As you may notice , less intelligent @towns does not get it . He , probably has not heard that some "party" had argued-( call it playing the race card ) -that Sweden could never win if the singer is an African immigrant and her dancer is a black guy . The " party" suggested that Loreen needed a white blond dancer to trap votes from some quaters . Loreen and a lot of non-racists refused .

Now we know she was right , don´t we ?
15:18 May 28, 2012 by David S
Re the photo and caption, somebody has clearly forgotten about the brand spanking new Friends (Swedbank) Arena, which is more likely to host the event than Globen. Bigger venue, more tickets, more money. Melodifestivalen 2013 is already scheduled to be there.
15:29 May 28, 2012 by towns
@ Jes

You can make disparaging remarks all you want but I was not incorrect in my original assertion!
15:51 May 28, 2012 by DAVID T

If a dog is born in a stable it doesn't make it a horse
16:35 May 28, 2012 by philster61
David T. Quite possibly one of the stupidest statements I have ever seen on here..
16:59 May 28, 2012 by fikatid

Wait a minute. So, what you're saying is that 99% of the US population are not Americans then?? Recall that Native Indians were the original settlers in America.
19:32 May 28, 2012 by salalah
Cha-ching and more pics of Loreen:

19:54 May 28, 2012 by Tarc the Mexan
#19: we get it, you don't like Loreen. Enough already.
21:18 May 28, 2012 by johan rebel
Stockholm has a mayor?
15:30 May 29, 2012 by rise

No, a Swedish town doesn't have a "borgmästare" (mayor) but a "kommunalråd" which there doesn't seem to be any English word for.

I thought Loreen was born in Västerås, not Stockholm, oh well...
16:15 May 29, 2012 by Spuds MacKenzie
#14 (David S.) is correct: Eurovision 2013 will almost certainly be held at the 65,000 seat Friends Arena (new home for AIK football). Globen will be hosting the Hockey World Championships again next year about the same time as Eurovision is happening, so the Globe is already booked.
14:10 May 30, 2012 by Kennethmac2000
Testing testing.
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