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INTRODUCING

Introducing… Måns Zelmerlöw

Introducing... is The Local's guide to Swedish celebrity. In this installment Oliver Gee finds out more about Måns Zelmerlöw - the heartthrob pop star from Lund who’ll be all over Swedish TV this summer…

Introducing… Måns Zelmerlöw

So… what’s the lowdown on this chap?

Zelmerlöw is a 26-year-old Swede who has made a name for himself singing pop music. His hit "Cara Mia" from 2007 shot him to Swedish superstardom and earned him third place at that year's Melodifestivalen. He also came fifth in Swedish Idol 2005.

Third place five years ago and fifth place seven years ago? Why are you telling me about him today?

Well, glad you asked actually – it has been announced that he will be hosting the Allsång på Skansen music fest for the second year in a row. Swedes are going to be seeing a lot more of his face this summer.

How exciting! But what’s Allsång på Skansen?

Allsång? It’s a communal singalong in Stockholm that takes place each week in Stockholm. It’s a rather popular event indeed, read The Local’s lowdown on that one here.

Will do. So is this Måns dude big outside of Sweden?

He’s most likely the same size in every country.

Groan. I mean popular. Is he popular abroad?

Nope, not yet, not "big" in any case, though the Polish pop music community might disagree. A few of his songs have been released there and he even has an online fan club in Polish.

In terms of the English-speaking world, his official website announced in April 2009 that an English version of the site would be “coming soon”. Could be any day now…

So what else does he do?

He has performed in a few musicals, including Joseph and The Amazing Technicolor Dreamcoat, The Little Shop Of Horrors and he even played Danny in the musical production of Grease. He's also working on a new CD.

Interesting… So "Måns Zelmerlöw"… how does one pronounce such a name?

Easy peasy. Monns sell-ma-lurve.

Speaking of lurve, is he single?

Woah there, tiger. This is something he seems to be keeping close to his chest, but he was in a rather public relationship with Marie Serneholt for three years.

Who's she then?

She’s another Swedish celebrity who also has hosted Melodifestivalen. She was once in a pop group called A*Teens.

Interesting… perhaps you should do an “Introducing…” on her!

We’ll keep that in mind.

I’ll be keeping an eye out. In the meantime, what can we expect from Monns in the future?

On his official site, he writes: “I want to devote the rest of my life to music and entertainment”. Remember, the site also said in 2009 that an English version will be “coming soon” so who knows what to believe.

Lastly, where can I find the "Cara Mia" song you mentioned earlier.

Video below. Enjoy!

Oliver Gee

Follow Oliver on Twitter here

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CELEBRITY

Is Elijah Wood in Sundsvall and what is he doing there?

It is not that Sundsvall is not a nice town. It is just that it is not normally the place where Hollywood stars go for a night out. So rumours that Elijah Wood was visiting the town quickly went viral on Thursday.

Is Elijah Wood in Sundsvall and what is he doing there?
The main shopping street in Sundsvall. And Elijah Wood. Photo: Fredrik Sandberg/TT & Richard Shotwell/Invision/AP

The 35-year-old actor of Lord of the Rings fame was reportedly spotted visiting restaurant 'Tuppen' in the central Swedish town, which posted picture evidence on Facebook and Instagram late on Wednesday.

News of the unexpected celebrity visit quickly dominated local news headlines in Sweden, and was picked up by some of the national newspapers too, with growing excitement on social media. Several newspapers even asked readers to call them if they had any more information about the visit.

“Starstruck at Tuppen. Celebrity visit in the shape of Elijah Wood himself from the Lord of the Rings. Thanks for the visit!” wrote the restaurant.

Not everyone was convinced that it actually was the star, however, and some speculated that it could just be a lookalike or a clever PR trick by the restaurant itself to attract more visitors.

“I think it's fake. They had a customer who looked like him and wanted to joke,” wrote one person on their Facebook page. “Is it fake or is he looking for the ring in Sundsvall now?” wrote another.

Wood, who's currently starring in BBC America series Dirk Gently's Holistic Detective Agency, visited Stockholm last month to perform at the Södra Teatern venue with his friend Zach Cowie as DJ duo Wooden Wisdom. His film production company SpectreVision, of which he is a co-founder, helped produce Swedish 2013 science fiction movie LFO.

With a population of some 50,000 people, historic sawmill town Sundsvall is the third biggest town in Sweden's northern region Norrland and Sweden's 21st biggest town overall. It is home to one of the campuses of Mid-Sweden University as well as Sweden's first-ever international casino.

Sundsvall's nearby island Alnön was recently voted one of the most beautiful places in Sweden. Restaurant Tuppen is one of a number of restaurants in the town. It opened in May this year and aims to serve locally produced meat and fish.

The reason behind Wood's supposed visit to the town was not immediately known, but it would not be the first time an international celebrity has fallen in love with unexpected places in Sweden.

Last year US-Haitian rapper Wyclef Jean revealed that he wanted to move to Sandviken outside Gävle. British actor Hugh Grant recently bought a house in Torekov, southern Sweden. And rapper Kanye West paid a visit to the rural town of Älmhult to convince its Ikea headquarters to let him design furniture.