Rain sees more Swedes shop for electronics

The wet Swedish summer isn’t bad news for everyone – Swedish retailers have seen an influx of television sales after many Swedes have decided to stay on the couch instead of brave the rain.

Rain sees more Swedes shop for electronics

“We’re seeing a clear difference between May, when it was nice weather, and June, when it turned around,” said Niclas Eriksson, head of media outlet Elgiganten, to the Dagens Nyheter newspaper.

The Euro 2012 football championships have no doubt been a big contributor to the TV sales, according to Eriksson, but it hasn’t only been televisions that have been jumping off the shelves.

Magnus Kroon, head of Swedish employers’ commerce organization Svensk Handel, explained that many other goods get a boost in sales when the weather is lousy.

He said that wet weather gear, board games, and wallpaper tends to sell well, and that many people take the opportunity to renovate the house too.

However, the overall raise in consumtion is not necessarily due to the rain, according to Kroon.

“I wouldn’t say that people shop more when it rains. It’s more of a shift in what people buy and where they get it,” he told the paper, adding that a growth in trade of between 2.5 and 3 percent in the June-August period is the prognosis, regardless of the weather.

TT/The Local/og

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So did Sweden beat its all-time temperature record on Thursday? Not quite

Sweden on Thursday came close to beating its 75-year-old temperature record, but fell short by just under one degree with a top temperature of 37.2C.

So did Sweden beat its all-time temperature record on Thursday? Not quite

The village of Målilla in Småland came close to beating the 38C heat record it set in 1947, logging a temperature of 37.2C. 

“It’s the highest temperature recorded in Sweden since 1947,” Mattias Lind, a meteorologist at Sweden’s state forecaster SMHI, told the country’s TT newswire. 


As the punishing heat seen across the rest of Europe briefly rose up to touch Sweden, several cities beat their own records, with Linköping setting a new record with a 36.9C temperature. The city of Jönköping, with 35.3C, recorded the highest temperature since records began in 1858. 

Even the north of Sweden saw the mercury rise above 30C, with Gävle recording a temperature of 33.5C.

Temperatures are forecast to drop significantly on Friday, sinking below 20C across the country on Saturday, with thunder storms expected in many areas.