“We’re seeing a clear difference between May, when it was nice weather, and June, when it turned around,” said Niclas Eriksson, head of media outlet Elgiganten, to the Dagens Nyheter newspaper.
The Euro 2012 football championships have no doubt been a big contributor to the TV sales, according to Eriksson, but it hasn’t only been televisions that have been jumping off the shelves.
Magnus Kroon, head of Swedish employers’ commerce organization Svensk Handel, explained that many other goods get a boost in sales when the weather is lousy.
He said that wet weather gear, board games, and wallpaper tends to sell well, and that many people take the opportunity to renovate the house too.
However, the overall raise in consumtion is not necessarily due to the rain, according to Kroon.
“I wouldn’t say that people shop more when it rains. It’s more of a shift in what people buy and where they get it,” he told the paper, adding that a growth in trade of between 2.5 and 3 percent in the June-August period is the prognosis, regardless of the weather.