FreddeGredde, a 26-year-old from Gävle, eastern Sweden, puts a lot of himself into his music videos – sometimes quite literally.
The one featured below, for example, has eight spliced images of FreddeGredde himself playing six different instruments.
The Local finds out more about the Swedish YouTube phenom.
The Local: How did you get started on YouTube and what made you continue?
FreddeGredde: I was searching on YouTube for a guitar version of “Für Elise” and I wanted to hear the full song – not just that famous part. When I couldn’t find one, I decided to make one myself! That was my first video, although it didn’t really get successful until much later.
As I continued making videos, they became more and more popular, and I realized that I might be able to make a living on music. This is why I’ve continued!
TL: The “Für Elise” video you mentioned has over 2.5 million hits. Why do you think people enjoy your videos so much?
FG: I hope it’s because I’m trying to make new and creative things. Most of my videos are unique in some way.
I’ve made video game related music, both acoustic and rock, I’ve made guitar covers of popular songs, and I have some original tracks on there as well.
However, people are often impressed when I play multiple instruments, and as I record popular songs or cartoon themes that many listeners haven’t heard since they were kids, they often feel nostalgia – even when it’s new and fresh.
And you should see some of the things people send me in the mail. My favorites are probably soap bubbles, shoes with my logo on, and a fancy top hat!
TL: How do people react to the fact that you’re a Swede?
FG: Most people don’t notice as I mostly sing in English, but Swedes often tell me they’re pleasantly surprised if I switch to Swedish in a medley.
But I don’t just sing in English and Swedish. I’ve sung in Finnish, French, Spanish, Romanian and Japanese in my videos – and I’d like to do even more when I find a good opportunity!
TL: In the Killer Queen video, you play six instruments. Why stop at six?
FG: Haha, well I never want to do things to impress anyone, so if I’m to add an instrument or harmony or solo, it’s because I think it adds to the music.
In this video, I think everything was already covered by those six instruments and all those vocal harmonies. I used more instruments in “Wind Waker Unplugged” though, I think!
TL: Your YouTube videos have more than 29 million views in total. What’s the next step?
FG: My next step is to come up with a new direction or concept that will give a single video at least 10 million views. But preferably a hundred million views or even more!
My record so far is seven million, so I definitely have to change something to hit that extra level of success. I’m not sure what, but maybe it’ll happen when I least expect it!
I never expected this level of success in the first place after all.