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Gothenburg pub hit with Jack Daniel's headache

18 Jul 2012, 16:48

Published: 18 Jul 2012 16:48 GMT+02:00

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"It's ridiculous," Tobias Corsman, owner of Gothenburg's Rockbaren ('The Rock Bar') told the local Göteborgs-Posten (GP) newspaper.

The filing of the lawsuit is the latest escalation in a long-running dispute between Jack Daniel's and Rockbaren over the pub's logo, which the storied US whiskey brand claims bears a clear resemblance to its own "Old No.7 Brand" logo.

"The logotypes are clearly designed to resemble the Jack Daniel's trademark with the aim of benefiting from its appearance and reputation associated with the trademark," reads the lawsuit, filed with the Stockholm District Court last week by the Roschier law firm.

The suit further claims that the logo might lead Rockbaren patrons to mistakenly assume the bar has been approved as having an official "Jack Daniel's bar".

The US whiskey maker is demanding Rockbaren pay up 1.4 million kronor ($202,000) to continue using the bar's current logo, including 1.2 million kronor in unpaid licencing fees and 200,000 kronor in damages.

Corsman, who took over ownership of Rockbaren in early 2011, explained that the dispute began with the bar's former owners, but that several changes have been made to the logo since Jack Daniel's first expressed concerns about its similarities with the Tennessee whiskey's trademark.

"It's not at all the exact same thing [as the Jack Daniel's logo]," he told GP.

"I think the whole thing seems a bit suspicious."

Story continues below…

While he refrained from wading in specifically on the merits of the lawsuit, Corsman added that he reckoned Rockbaren could weather the financial hit should Jack Daniel's win the lawsuit.

The Local/dl

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Your comments about this article

20:07 July 18, 2012 by tadchem
The issue is not whether it it the 'exact same thing' as the 'Old No. 7' logo.

The issue is whether it *resembles* it with the aim of benefiting from the resemblance.
22:48 July 18, 2012 by Smokebox
Bunch of BS. Just greedy lawyers.
22:48 July 18, 2012 by BillyB
Clearly they copied it, that's obvious to see.

Clear cut to me. Should have changed it when they had the chance.

Pay up
22:59 July 18, 2012 by dizzymoe33
Looks like they stole Jack Daniels logo and letter style to me!!
02:16 July 19, 2012 by rc franden
this is like coke a trade mark thru out the world I know in china they constantly use brands to trick people into thinking it is the brand again it will be which guy has the better attorney
01:55 July 21, 2012 by David M
ABRA is a popular auto glass business in some US cities. The sign appears to say ABBA. Maybe the real ABBA can sue ABRA for trying to capitalize on the name of Sweden's iconic pop group.
09:54 July 27, 2012 by Swedishmyth
Copied. Pay up, buddy.
13:55 August 1, 2012 by Garry Jones
What about this book cover?

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