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BEER

Ikea uncaps new beer: no assembly required

Swedish furniture giant Ikea has released a new addition to its global product range - light and dark own-brand beer - though shoppers in Sweden will have to wait before they can have a taste due to the country's liquor laws.

Ikea uncaps new beer: no assembly required

The beer is currently on sale in the UK Ikea outlets and is set for a worldwide realease in July and August.

“The types we offer in our Swedish Food Market will reflect and support Swedish food culture,” said Ivana Flygar, spokesperson for Ikea Sweden, to media trade publication Resumé.

“We have looked at what Swedes eat at midsummer celebrations and at the Christmas table, among other things, and we offer this now as a part of the Ikea range.”

Ikea’s “Swedish Food Market” began in 2006 and has developed ever since, known to many worldwide for their iconic Swedish meatballs.

The beer on offer is available in both light and dark and is called “Ikea Öl Ljus lager” and “Ikea Ök Mörk Lager”.

The alcohol content matches that of strong ale.

Flygar explained the worldwide launch will involve every country where Ikea stores are located, adding however that customers will not be able to purchase the beer in Swedish Ikeas to take home.

“All these countries that want to market it will be able to do so with the exception of those countries that have legal alcohol restrictions,” she told the publication.

“This includes Sweden. We want to be able to sell at our Ikea restaurants and we are investigating this possibility now.”

In Sweden, alcohol can only be purchased at licensed bars, restaurants, and the state-run alcohol chain Systembolaget.

The Local/og

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IKEA

Ikea will buy back your used furniture at up to half the price

In the run-up to what would in normal times be the festive season sales rush, Ikea has vowed to buy back used furniture from customers to resell – and pay up to 50 percent of the original price.

Ikea will buy back your used furniture at up to half the price
Got any pieces of Ikea furniture at home? You may be able to get rid of it and get money back. Photo: Fredrik Sandberg/TT

Ikea, the world's largest furniture chain, said Tuesday it would begin buying back used furniture from customers to resell – and pay up to 50 percent of the original price.

The “Buy Back Friday” scheme, timed to coincide with the “Black Friday” pre-Christmas retail frenzy, will run from November 24th and until December 3rd in 27 countries.

“Rather than buy things you don't need this Black Friday, we want to help customers give their furniture a second life instead of making an impulse buy,” said Stefan Vanoverbeke, deputy retail operations manager at Ingka Group, Ikea's parent company.

To address concerns its affordable, flat-pack products encourage overconsumption and waste, the Swedish company had previously said it would start renting and recycling furniture as part of an eco-drive.

Under its buyback scheme, the group said that “anything that can't be resold will be recycled or donated to community projects to help those most affected by the Covid-19 pandemic”.

“Some countries like Australia and Canada for example are currently testing different buyback services, but BuyBack Friday will be the first time that 27 countries do this together,” the statement added.

The Swedish giant employs over 217,000 people and has more than 50 outlets. Its annual turnover is around 40 billion euros ($46 billion).

The group did not specify how it would determine the price paid for second-hand furniture and customers will receive a voucher, not cash, for their products.  

As part of efforts to reduce waste, Ikea has already begun repairing and re-packaging products in every store that have been damaged in transit, as well as allowing customers to return products – including furniture – for resale or donation to charities.

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