German airline to build igloo village in Sweden

A German airline has revealed plans to build an igloo village in northern Sweden, which a spokesman has labelled as an "alternative to Kiruna's Ice Hotel".

German airline to build igloo village in Sweden

The airline, Fly Car, plans to build the village in the Arvidsjaur municipality, roughly 300 kilometres south of Jukkasjärvi where Sweden’s iconic Ice Hotel is built every winter.

Michael Fender, head of the company, explains that as the airline has been flying between Arvidsjaur and Germany since 1999, it was time to add something for the visitors.

“We have had 10,000 visitors each year, and many of them have been making the trip from here to Kiruna to see the Ice Hotel,” he told The Local.

“The trip takes them two days, and we thought we could save time and keep them in Arvidsjaur by building our own igloo village… similar to the ones that already exist in the Swiss Alps.”

Fender explains that the igloos are not intended to be competition for the Ice Hotel, rather something new and separate.

“The Ice Hotel in Kiruna is wonderful. It’s iconic, it’s famous… but we just wanted to add our own highlight here in Arvidsjaur,” he said.

“Plus ours will be made out of snow, not ice!”

Meanwhile, the Ice Hotel is unworried about the potential competition, with this year marking the 23rd time the hotel will be rebuilt.

“We wish them good luck,” said press officer Helena Sjöholm to The Local.

“We’re not worried – it’s not the first time someone’s made a copy of the Ice Hotel.”

Oliver Gee

Follow Oliver on Twitter here

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.


Swedish tourist group targets US gays

Travel and tourism group VisitSweden has launched a promotional drive focused on the US to attract more LGBT travellers to Sweden in a campaign entitled "Stockholm in full glory".

Swedish tourist group targets US gays

“Travel to Sweden is increasing and there is a great potential to increase travel even more. By turning to well-travelled LGBT people, primarily in the USA, we hope to be able to put Sweden on the map as one of the world's primary LGBT destinations,” said VisitSweden CEO Thomas Brühl in a statement on Wednesday.

As part of the VisitSweden campaign, Out Magazine, the world's best-selling gay publication, will dedicate its October edition to Sweden and is set to feature Stockholm, western Sweden and the Ice Hotel in northern Sweden.

The Hollywood premier of the English language version of “The Girl with the Dragon Tattoo”, scheduled for November/December, is also set to be a highlight of the campaign, with an event for journalists working in the sector.

A blogger from Out Magazine is also planning to visit Stockholm Pride, which opens on August 1st.

While the US is the main focus of the campaign, VisitSweden is reaching out to all well-travelled lesbian, gay and bisexual people who it believes are looking for new destinations to broaden their horizons.

According to VisitSweden's market analysis, involving 16,000 people in 12 countries, the LGBT community is over-represented among urbanites and it is hoped that Stockholm's combination of big-city pulse and nature on the doorstep will prove attractive.

“Stockholm is the perfect destination for LGBT travellers from the USA, with its mix of modern lifestyle, openness and culture,” said Magnus Lindbergh, the project leader for VisitSweden's US office.