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Swede launches site for net's 'top one percent'

28 Aug 2012, 07:09

Published: 28 Aug 2012 07:09 GMT+02:00

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The site, which helps users find events and contacts, counted 20,000 members even before its launch.

Wachtmeister, 57, created one of the world's first social networking sites, aSmallWorld, in 2004, the same year as Facebook. He left the company in 2008.

The site was dubbed the "MySpace for millionaires" by the Wall Street Journal and highlighted by Forbes magazine as one of five social networking site for the wealthy.

Best of All Worlds is targeting the same audience, he said.

"The top one percent of the online audience, people who are leaders in their field, investment bankers, PR people, media, fashion, government... It's not about jet-set or rich people, but sophisticated people who have good taste," he said.

"It's more three million people than a billion," he added, a reference to Facebook's announcement in July that it had more than 950 million subscribers.

Best of All Worlds helps users get in touch with each other to find what's going on where they are, which Wachtmeister said was an improvement on Facebook's service which "looks backwards (and) gives you unstructured information that shows what your friends have done."

Subscription to Best of All Worlds is by invitation only. Wachtmeister did not specify how or when the company would turn a profit.

Story continues below…

Wachtmeister is the son of Count Wilhelm Wachtmeister, a career diplomat who served as Sweden's ambassador to the United States from 1974 to 1989.

AFP/The Local

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Your comments about this article

07:53 August 28, 2012 by G Kin
Sounds to like it is an elitist website. ;)
09:04 August 28, 2012 by Great Scott
This would make it the worlds richest web site as 1% of the world owns 99% of the worlds assets. Cant really see it working as they don't screw each other, they only screw us.
18:43 August 28, 2012 by Rishonim
The count without a bank account is back in business. aSW used to be fun way back in the days but then it became a propaganda machine for people with radical ideologies.
16:13 August 29, 2012 by Really??
Seriously bad turn the world has taken lately. Middleclass going under, rich ppl getting richer and the amount of poor increasing constantly.
15:53 January 5, 2013 by NadeemDurrani
For those who havent heard, the Founder of aSmallWorld has launched a new invite only social network called Best of All Worlds aka BoAW. I have 10 or so invites if someone wants to join. Also have invites to aSmallWorld. Drop me a line on nadeemxdurrani@gmail.com.
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