Volvo turns to eBay for innovative truck auction
The Local · 20 Sep 2012, 14:32
Published: 20 Sep 2012 14:32 GMT+02:00
- Volvo profits plummet as global sales slump (05 Sep 12)
- Volvo sells aerospace unit to Britain's GKN (05 Jul 12)
- 'Driverless' Volvos hit streets in 'world first' (30 May 12)
The bidding started at one euro, but had risen to over €215,000 ($278,769) by Thursday afternoon, with more then 80 bids having been registered.
“This is a unique opportunity to acquire a brand new, full specification long-haul truck directly from the Swedish manufacturer,” wrote the Swedish carmaker on eBay.
“The iconic number 1 truck is a one-off special edition and a collector’s item. All proceeds of the auction will be donated to the Star for Life Program – helping children in their fight against HIV in South Africa.”
In the advert, Volvo listed what they refer to as the top ten features of the new vehicle, including a host of adrenaline-filled videos.
One of these film clips, featured below, shows the “Ballerina stunt” where a woman traverses a tightrope strung between two of the new trucks as they speed down an empty highway.
That video alone has been viewed on YouTube over 5 million times since it was uploaded last month.
The bidding for the new truck ends September 29th.
Postage for the vehicle is free.