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Booze home delivery kicks off near Stockholm

The Local · 3 Oct 2012, 10:34

Published: 03 Oct 2012 10:34 GMT+02:00

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The service is set to get underway in Sollentuna, north of Stockholm, in November of this year.

Shortly thereafter, the service will be rolled out in the Stockholm districts of Johanneshov, Bromma and Nacka.

“The reason we have started in Stockholm is that this is where we have the capacity to carry out deliveries. We have the local authorities and other decision-makers with us in the decision to start here,” said CEO of Systembolaget Magdalena Gerger to Sveriges Radio (SR).

The home delivery of beer, wine, and spirits has been a political hot potato for some time. Four years ago it became legal for private buyers deliver alcoholic beverages straight to the door of the customers.

And a few weeks ago, the parties of the centre-right Alliance government decided to give Systembolaget the green light test the concept of home delivery.

The project will first be launched in Stockholm and followed by a number of other towns in six counties of Sweden, according to SR.

Parallel with the trial, which will go on for between a year and a half and two years, a study on how the alcohol consumption in the area is affected will be carried out.

“Within the research world it is known that an increased availability in general leads to an increase in consumption. But this particular change hasn’t been assessed properly,” said scientist Mats Ramstedt of the Karolinska Institute, to SR.

It won’t be Systembolaget staff that delivers the alcohol but specially trained transport staff. Upon delivery the customer must be able to show ID and can’t be inebriated, conditions which also apply when making in-store purchases at Systembolaget.

However, according to Gerger the training will prepare staff to cope with any situation that may arise, even if they are standing in the door faced with a sober customer paying for the purchase but a room full of drunken people.

Story continues below…

“We will have to make a judgement of the whole situation. If someone is obviously not sober or is buying large quantities of alcohol for a very drunk group of people, the purchase will have to be returned,” she told SR, pointing out that this is an issue the Systembolaget staff already faced daily in its stores.

The Local/rm


The Local (news@thelocal.se)

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Your comments about this article

11:19 October 3, 2012 by robban70226
well... money talk and bullshit walk suddenly alcohol is not so bad... typical...
12:23 October 3, 2012 by GeeHan
Here's a thought for a pilot project, de-regulate the state monopoly of liquor sales. Maybe try and enable citizens and ex-pats alike the comfort and convenience of privately owned liquor stores open later than 6 or 7. Maybe even start with just cold beer and wine like we used to do in B.C. and open everyday until 11:00 pm. Didn't make us all drunks, just made us a little less frustrated when craving a nice cold beer or a nice bottle of wine with dinner.
12:28 October 3, 2012 by EtoileBrilliant
Did I read somewhere that the standard cost of delivery was SEK 150. I can't see it taking off at that price. In the archipelago SB deliver to our local ICA Nara for free (you need to order it 2 days in advance but it works perfectly). However, they do have this ridiculous system that you can only pick up booze from their agent during SB's opening hours. I wonder if the same applies to time of delivery (i.e. no weekend or evening delivery)???
13:57 October 3, 2012 by ?????
That Monopoly thing is soooo wrong!

Since I came to Sweden my kitchen resembles a small SB because the closest store is kinda far away and I can't go there just to buy a couple of beers. The result is that I have at home way more alcohol than I would normally consume because you never know whether friends will pass by on a Saturday night. Great way to fight alcoholism...
16:22 October 3, 2012 by intrepidfox
It was so obvious that it would start in Stockholm as that´s where all the fatcat politicians are. Secondly Systembolaget is not a monopoly, the EU courts have already decided that factor. What a load of crap.
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