• Sweden's news in English

Headphones named hot Christmas gift of 2012

21 Nov 2012, 08:19

Published: 21 Nov 2012 08:19 GMT+01:00

Facebook Twitter Google+ reddit

"Headphones not only fulfill a function, but they are increasingly a part of – and a symbol of – a lifestyle," Lena Larsson, head of HUI Research (formerly the Swedish Retail Institute) said in a statement.

"Never before have headphones been used to such an extent or been as popular as they are now."

Candidates for Sweden's "Christmas Gift of the Year" (Årets julklapp) must be trendy, a hot seller, and represent the times in which we live.

RELATED PHOTO GALLERY: Christmas gifts of the year - past and present

According to the institute, headphone use has grown along with the explosion of mobile devices which can connect to the internet.

Increasingly, people are donning headphones to listen to music, watch television, or check the news while commuting, exercising, or sitting in cafés.

"Listening is the new reading," Jonas Arnberg, head forecaster with HUI Research, told the TT news agency.

"Headphones are a symbol for the current trend in mobility."

According to Larsson, headphone use has evolved with technology and an increasing trend of being "plugged in".

"The fact that we are always in such a hurry means we try to use our time in motion in the best way," she told Sveriges Television (SVT).

"Thus headphones are a condition for being able to take advantage of all of that."

Story continues below…

2012 marks the twenty-fifth consecutive year that the institute has published its prediction for the gift most likely to fill the space under the tree at Christmas.

The tradition began back in 1988 when the baking machine was nominated. In 2011, HUI Research predicted that a home-delivered bag of groceries would be the most popular Christmas present in Sweden.

TT/The Local/dl

Follow The Local on Twitter

Related links:

Facebook Twitter Google+ reddit

Your comments about this article

11:55 November 21, 2012 by Mb 65
With an i phone attached.
13:13 November 21, 2012 by Rishonim
Indeed headphones are part of a trend and lifestyle. It is called "another way to isolate yourself from the rest of the world". By definition Swedes are isolationist. Why do you think so many people read the metro or are hypnotized steering at their mobiles while commuting to work? It is not because they want to enhance their intellectual capacities with some infandous allegories from the latest chapter of a reality show. No..;; it is simple that they don't want to engage in a conversation with a fellow human being. Add a headphone to that and bingo! You become invisible. Back to the hottest Xmas gift this season? Hmmm. Unless they are selling between 50-98 SEK, I don't see many people splurging 400 SEK and giving it as a Xmas present.
14:07 November 21, 2012 by smilingjack
what they dont realise is what tinnitus is like. which in about another decade 90% of the population will have and be partially deaf.

not a pleasant thought. I would have thought someone would have thought about this by now.

Im curious when I get back to oz to see if 80% of the train is staring aimlessly at a smart phone screen or reaching into their pockets every 30 seconds to gaze at it for some reason.

I think it will be a world phenomenon - not isolated to sweden.

still not quite sure why people have wrist watches when they carry a clock around in their pocket? gullible I guess.

for the record I have neither a smart phone or a wrist watch but do have my small creative muvo that doesnt require software and licensing to add music to.

yes I have tinnitus.
15:11 November 21, 2012 by Svensksmith
Good time to invest in hearing aid companies.
Today's headlines
Sweden to keep record-low interest rate in 2017
Sweden's landmark negative interest rate will continue towards 2018. Photo: Anders Wiklund/TT

The Swedish central bank said that it will take longer than expected to reach its inflation target.

Presented by Stockholm University
9 unexpected study programmes at Stockholm University
Photo: Niklas Björling

Did you know Stockholm University offers 75 master's programmes taught in English? And some of them are programmes you won't find anywhere else...

Creepy clown messes with the wrong dog walker in Sweden
Not the clown in the story. Photo: Pontus Lundahl/TT

A dog helped its owner fight off a creepy clown chasing the pair in southern Sweden.

A million Swedes are digitally excluded: report
How should Sweden bridge the digital divide? Photo: Henrik Montgomery/TT

Tech-savvy Swedes? Perhaps not. A new study suggests that at least a million of its residents feel the pain of the digital divide.

Malmö's 19th Swedish title sets Champions hopes alight
Malmö fans celebrating after the match. Photo: Björn Lindgren/TT

Malmö FF have their eyes set on the Champions League after winning the Swedish league for the 19th time.

What's on in Sweden
Five great autumn events in Sweden this week
Jazz in northern Sweden. Photo: Umeå Jazz Festival

Food, music, movies and more food. What better way of helping yourself forget that the days are getting shorter and colder?

Here's how slow Sweden's high-speed trains are getting
A Swedish SJX2000 high speed train. Photo: Tomas Oneborg/SvD/TT

The high-speed rail journey between the three biggest Swedish cities is about to get longer.

The Local List
12 Swedish words with just awesome literal translations
A filthy-minded lobster, i.e. a snuskhummer. Photo: Gorm Kallestad/NTB scanpix/TT

One of our favourite things about the Swedish language is its wonderful compound words, which range from being utterly bizarre to making perfect sense.

US election
Donald Trump won't get new Ericsson head's vote
Trump pictured at a campaign rally in Florida. Photo: Evan Vucci/AP

The new Swedish-American boss of telecoms giant Ericsson has revealed he will not vote for the Republican nominee in the forthcoming US presidential election.

Swedes named fourth most gender equal in the world
A file photo of men and women pushing prams in Stockholm. Photo: Claudio Bresciani/TT

Sweden has closed 81 percent of its overall gender gap according to the World Economic Forum.

Sponsored Article
Stockholm: creating solutions to global challenges
People-watching: October 26th
Sponsored Article
Last chance to vote absentee in the US elections
Sweden cuts 2016 refugee forecast
Is Game of Thrones coming to Sweden?
Blog updates

6 October

10 useful hjälpverb (The Swedish Teacher) »

"Hej! I think the so-called “hjalpverb” (auxiliary verbs in English) are a good way to get…" READ »


8 July

Editor’s blog, July 8th (The Local Sweden) »

"Hej readers, It has, as always, been a bizarre, serious and hilarious week in Sweden. You…" READ »

Sponsored Article
This is Malmö: Football capital of Sweden
Property of the week: Kungsholmen, Stockholm
Sponsored Article
Where is the Swedish music industry heading?
Will Swedes soon be looking for fairtrade porn?
The Local Voices
'I simply don’t believe in nationality'
Why we're convinced Game of Thrones is based on Sweden
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
People-watching: October 21st-23rd
Sponsored Article
Swedish for programmers: 'It changed my life'
Fury at plans that 'threaten the IB's survival' in Sweden
Analysis & Opinion
Are we just going to let half the country die?
Sponsored Article
Top 7 tips to help you learn Swedish
Angry elk chases Swede up a lamp post
Sponsored Article
‘Extremism can't be defeated on the battlefield alone’
The Local Voices
'Alienation in Sweden feels better: I find myself a stranger among scores of aliens'
People-watching: October 20th
Sponsored Article
Stockholm: creating solutions to global challenges
The Local Voices
A layover at Qatar airport brought this Swedish-Kenyan couple together - now they're heading for marriage
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Swede punches clown that scared his grandmother
Sponsored Article
Where is the Swedish music industry heading?
Fans throw flares and enter pitch in Swedish football riot
Sponsored Article
One expat's strategy for making friends in Stockholm
Could Swedish blood test solve 'Making a Murderer'?
Sponsored Article
Nordic fashion in focus at Stockholm University
Swedish school to build gender neutral changing room
People-watching: October 14th-16th
Man in Sweden assaulted by clowns with broken bottle
Nobel Prize 2016: Literature
Watch the man who discovered Bob Dylan react to his Nobel Prize win
Record numbers emigrating from Sweden
People-watching: October 12th
The Local Voices
'Swedish startups should embrace newcomers' talents - there's nothing to fear'
How far right are the Sweden Democrats?
The Local Voices
Syria's White Helmets: The Nobel Peace Prize would have meant a lot, but pulling a child from rubble is the greatest reward
jobs available