• Sweden's news in English

EU rules stop Swedish 'potency mustard'

The Local/pvs · 27 Jan 2013, 16:47

Published: 27 Jan 2013 16:47 GMT+01:00

Facebook Twitter Google+ reddit

The product which has been sold under the name Potenssenap, which translates as "Potency Mustard", by a family firm on Visingsö near Jönköping for the past 30 years must now come up with another name.

"I thought it was just a big joke," said Mathilda Wetter, who runs the Senapsfabrikörn factory, referring to when she received a letter from the local authorities.

But as the firm has no scientific basis for claiming that its reindeer horn infused mustard delivers on its claims, the firm accepts that it will have to fall into line.

The reason for the decision is that the EU has introduced uniform rules for member states to require health products to deliver on their pledges.

Wetter told Sveriges Radio that the product has been a popular over the course of its 30 years on the shelves with many tourists buying it as a present, especially for weddings.

Story continues below…

Despite the retreat, Wetter maintains that she still believes that the mustard indeed does pack the desired punch that its label promises.

The Local/pvs (news@thelocal.se)

Facebook Twitter Google+ reddit

Your comments about this article

21:58 January 27, 2013 by byke
Redbull ..... Gives you wings.
06:31 January 28, 2013 by rybo1
Quite frankly the EU completely sucks. I wish we had a referendum to get out of this big brother, monstrosity.
07:56 January 28, 2013 by RobinHood
I always rub in a generous portion of Potenssenap before bedtime.
08:31 January 28, 2013 by godnatt
Reason #5,486 to leave the sinking ship otherwise known as the EU....
10:03 January 28, 2013 by byke
So the EU had to step in and ask the seller to prove the product does at it claimed?

Shame sweden hadn't done it in the 30 years the companies been operating.
17:38 January 28, 2013 by oddsock
Guinness is good for you!
20:31 January 28, 2013 by eurobloke
This article is a good old bit of a British tabloid euromyth.

If you actually know a little bit about this, you would understand. Under European laws, you can't make medical claims on food unless they are evidentially backed-up by medical science. Hence you could say this soup has 2 potions of your five-a-day, which is dietitians say is important to keep to a healthy diet, but you can't say that it cures cancer.

They could legitimately say this mustard, contains powdered reindeer horn which is considered a traditional aphoristic, as that isn't a medical claim like it will help you give a good erection as that is a medical claim.
Today's headlines
Sweden can extend border controls, EU says
A police officer carrying out a check at Sweden's border with Denmark. Photo: Emil Langvad/TT

EU countries including Sweden should be granted permission to extend temporary border controls by a period of a further three months, the European Commission has decided.

Nobel Prizes
'I'd say he's arrogant but I'd be lying': Swedes on Bob Dylan
Bob Dylan performing in France. Photo: David Vincent/AP

Almost two weeks have passed since Bob Dylan was awarded the Nobel Prize in Literature and he has yet to acknowledge the win. The Local asked Swedes what they think of the singer's silence.

Sweden cuts 2016 refugee forecast by thousands
A Swedish migration authority office in Stockholm. Photo: Maja Suslin/TT

The country has also slashed its prediction for 2017.

Swedish researchers plan new trucks for women drivers
File photo of trucks in Sweden. Photo: Thomas Johansson/TT

Could vehicles adapted for women attract more female truckers to the profession?

These stats show Swedish driving isn't so gender equal
File photo of a Swedish woman driving a car. Photo: Pontus Lundahl/TT

A new survey shows that few Swedish women get behind the wheel when driving with their male partner.

Revealed: Game of Thrones could be coming to Sweden
Game of Thrones cast members at the Emmy Awards in September. Photo: Jordan Strauss/AP

The producers of the hit show have asked for three rounds of location pictures of Swedish island Gotland.

Prime Minister to meet Swedish troops in Iraq
Swedish Prime Minister Stefan Löfven and his Kurdish counterpart Nechervan Barzani. Photo: Henrik Montgomery/TT

Sweden's Prime Minister Löfven is set to meet Swedish troops in Iraq on Tuesday.

Swedish politicians wage war on winter time
Soon it will look like this on your way home from work in Sweden. Photo: Anders Wiklund/TT

Should Sweden stick with summer time all year round?

'Don't turn the Pope into a global teddy bear'
Sweden's Queen Silvia and Princess Leonore visiting Pope Francis in the Vatican last year. Photo: Henrik Montgomery/TT

It's time to hold the Pope to account and make sure he turns his words about reform into action, argues a minister of the Swedish Church ahead of Pope Francis' visit to Sweden.

Löfven: 'Sweden will double its number of troops in Iraq'
Stefan Löfven and Haider al-Abadi during the visit on Monday. Photo: Henrik Montgomery/TT

Swedish Prime Minister Stefan Löfven has promised to double his country's number of troops in Iraq following a meeting with Iraqi counterpart Haider al-Abadi on Monday.

Sponsored Article
Last chance to vote absentee in the US elections
Property of the week: Kungsholmen, Stockholm
Sponsored Article
This is Malmö: Football capital of Sweden
The Local Voices
'I simply don’t believe in nationality'
Why we're convinced Game of Thrones is based on Sweden
Blog updates

6 October

10 useful hjälpverb (The Swedish Teacher) »

"Hej! I think the so-called “hjalpverb” (auxiliary verbs in English) are a good way to get…" READ »


8 July

Editor’s blog, July 8th (The Local Sweden) »

"Hej readers, It has, as always, been a bizarre, serious and hilarious week in Sweden. You…" READ »

Sponsored Article
Where is the Swedish music industry heading?
People-watching: October 21st-23rd
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Fury at plans that 'threaten the IB's survival' in Sweden
Analysis & Opinion
Are we just going to let half the country die?
Angry elk chases Swede up a lamp post
Sponsored Article
Stockholm: creating solutions to global challenges
The Local Voices
'Alienation in Sweden feels better: I find myself a stranger among scores of aliens'
Sponsored Article
Swedish for programmers: 'It changed my life'
People-watching: October 20th
The Local Voices
A layover at Qatar airport brought this Swedish-Kenyan couple together - now they're heading for marriage
Sponsored Article
Top 7 tips to help you learn Swedish
Swede punches clown that scared his grandmother
Sponsored Article
‘Extremism can't be defeated on the battlefield alone’
Fans throw flares and enter pitch in Swedish football riot
Could Swedish blood test solve 'Making a Murderer'?
Sponsored Article
Stockholm: creating solutions to global challenges
Property of the week: Linnéstaden, Gothenburg
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Swedish school to build gender neutral changing room
Sponsored Article
Where is the Swedish music industry heading?
People-watching: October 14th-16th
Sponsored Article
One expat's strategy for making friends in Stockholm
Man in Sweden assaulted by clowns with broken bottle
Sponsored Article
Nordic fashion in focus at Stockholm University
Nobel Prize 2016: Literature
Watch the man who discovered Bob Dylan react to his Nobel Prize win
Record numbers emigrating from Sweden
People-watching: October 12th
The Local Voices
'Swedish startups should embrace newcomers' talents - there's nothing to fear'
How far right are the Sweden Democrats?
Property of the week: Triangeln, Malmö
Sweden unveils Europe's first elk hut
People-watching: October 7th-9th
The Local Voices
Syria's White Helmets: The Nobel Peace Prize would have meant a lot, but pulling a child from rubble is the greatest reward
jobs available