The report was based on travel and tourism competitiveness, and ranked 140 countries according to their attractiveness and ability to develop their travel and tourism industries.
Sweden ranked fifth in the last survey in 2011, with the current drop to ninth most likely explained by the government’s lack of prioritization in the tourism sector.
The country sits at 74th place in the category of “Prioritization of Travel and Tourism,” with the report suggesting that this drop may be due to “the recent economic concerns from the global economic crisis”.
Besides France, Sweden was the only country in the top ten to fall, yet the Nordic nation still managed to top the rankings on the sustainability pillar, come in second in cultural resources, and third for its information technology infrastructure.
Additionally, Sweden offers the eighth safest and most secure environment and has the twelfth strongest human resources.
Top ten countries for tourism: