Snow and a strong krona dampen H&M profits

Sweden's budget fashion giant H&M has cited disappointing sales and exchange-rate woes as factors behind a drop in net profit, and said the lingering winter will take a swipe at its spring collections.

Snow and a strong krona dampen H&M profits

“Sales in the first quarter did not reach our expectations,” chief executive Karl-Johan Persson said on Thursday.

The company saw its net profit shrink by 12 percent in the December to February period, to almost 2.5 billion kronor ($380 million).

Sales inched up just 2 percent, to 33 billion kronor. Excluding calendar effects and exchange rates, sales rose by 8 percent, but the company was hit by “the continued strengthening of the Swedish krona against most sales countries’ currencies”.

H&M said it was being hit by the global economic crisis and weather.

“The first quarter has been characterised by the continued challenging situation for the fashion retail industry in many of our markets mainly due to a continued tough macro-economic climate,” the statement read.

It also said “unfavourable weather” had worked against its usually buoyant sales.

Looking ahead to the second quarter, H&M said that cold, wintry weather across much of Europe and North America in March has “delayed the start of the season for the spring collection” and “had a negative effect on sales.”

Instead of retreating to lick its wounds, the company instead said it would ramp up its expansion rate. H&M now plans to opening some 350 new stores instead of the 325 previously planned.

“Most new stores during 2013 are planned to open in China and the US. There are also still great opportunities for expansion in markets such as Russia, Germany, the UK, Italy, Poland and France,” it said.

H&M currently has 2,818 stores worldwide, 13 percent more than a year ago.

It said one of its new labels, the clothing and accessories boutique & Other Stories, had opened successfully in London in March and on the internet, with initial sales exceeding forecasts.

Investors welcomed the news, with the share price gaining 1.85 percent in midday trading on a Stockholm exchange down by 0.79 percent.

Using an average annual exchange rate, H&M remained the largest clothing company in 2012 with its sales edging out Spanish competitor Inditex, which owns Zara.

But H&M risks losing its number one spot this year to Inditex, which has twice as many stores, is growing faster and is more profitable.

AFP/The Local/at

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Swedish retailer H&M sees profits slump after Russia exit

Swedish fashion retailer H&M reportedĀ a sizeable drop in third-quarter profit on Thursday following its decision to leave the Russian market.

Swedish retailer H&M sees profits slump after Russia exit

The world’s number two clothing group is among a slew of Western companies that have exited Russia following Moscow’s invasion of Ukraine.

H&M paused all sales in the country in March and announced in July that it would wind down operations, although it would reopen stores for “a limited period of time” to offload its remaining inventory.

The company said Thursday its net profit fell to 531 million kronor ($47 million) in the third quarter, down 89 percent from the same period last year. “The third quarter has largely been impacted by our decision to pause sales and then wind down the business in Russia,” chief executive Helena Helmersson said in a statement.

The group said in its earnings statement that it would launch cost-cutting measures that would result in savings totalling two billion kronor.