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TOURISM

Stockholm’s ten best-kept secrets – revealed

With summer in full swing and tourists filling the Swedish capital, part-time Stockholmer Erik Bloom shares the secrets of how to find the ten best places to visit in Stockholm that the average visitor may never find.

Stockholm's ten best-kept secrets - revealed

Stockholm is swamped with tourists each year from the moment the sun first shows its face. And predictably, these tourists will follow the guide books like slaves, walk the same paths, take the same photographs, and turn Gamla Stan into New York’s Times Square on heat.

IN PICTURES: Stockholm’s ten best kept secrets

But where do the Stockholmers go? Those little, off-the-wall places around the city that are renowned for being different, quirky, offbeat – and most importantly – largely unknown.

Where do they grab a bite to eat, a coffee to guzzle, or even that perfect vintage vintage jacket to match their new shoes?

Well, even though all good secrets should be kept, we've broken the golden rule and provided you with a walking tour through the Swedish capital's best kept secrets for seeing the real Stockholm, the city’s underbelly, and best of all, an escape from other tourists.

Click here to find out more… Just don’t tell anybody…

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TOURISM

Sweden launches bid to become world’s top tourism destination by 2030

Forget the pyramids, the canals of Venice or the Eiffel Tower – the Swedish government has presented a plan to make Sweden the world's most attractive tourism destination by 2030 – but it's not yet clear how.

Sweden launches bid to become world's top tourism destination by 2030
Many tourists are attracted to Sweden because of its nature. Photo: Fredrik Sandberg/TT

In a press conference on Monday, Sweden’s Minister for Business, Industry and Innovation Ibrahim Baylan outlined the new strategy, which aims to make Sweden “the world’s most sustainable and attractive tourism destination built on innovation” by 2030.

Baylan referred to Sweden as a country which “is usually ranked as one of the world’s most innovative countries”, which he argued can “create value for the tourism industry”.

According to Baylan, the strategy builds on “sustainability’s three dimensions – it has to be environmentally, socially and economically sustainable”. The strategy will also “tie into the UN’s Sustainable Development Goals for 2030”, he said.

Topics covered by the new tourism strategy include the climate impact of tourism, equality and inclusion in the tourism industry and the importance of preserving shared resources such as national parks and sustainable nature tourism such as fishing and hunting.

The press release highlights the importance of natural tourism, explaining that the pandemic has led to people visiting natural and cultural environments “to a greater extent than before”, increasing wear and tear to natural areas.

DISCOVER SWEDEN: The Local’s guide to Sweden’s top destinations and hidden gems

Tourism is an important industry for Sweden, providing employment in both urban and rural areas, as well as generating wealth – before the coronavirus pandemic, the tourism industry represented on average 2.7 percent of Sweden’s GDP per year. The tourism industry also employs a high amount of people from foreign backgrounds – making up over a third (34 percent) of all employees in the industry.

During the pandemic, overnight stays declined in almost every Swedish municipality, with the biggest declines seen in Sweden’s larger cities and border municipalitites.

The government’s plans also include a focus on jobs and skill development, so that workers have the right qualifications for the industry – this reflects issues currently faced by the restaurant and hotel industry in finding skilled workers in the wake of the pandemic. 

There are currently no details as to how the government will achieve this strategy, or indeed how it will measure success. But Sweden is aiming high if it wants to be the world’s most attractive tourist destination by 2030. In 2019, it was ranked the 54th top tourist destination in the world by the UN World Tourism Organisation.

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