Stockholm visitor guide gets online makeover

Stockholm visitor guide gets online makeover
The Stockholm Visitors Board launched a new and interactive version of its official tourist website on Thursday, with the board promising users an even smoother and more colourful guide to getting around the Swedish capital.

“Stockholm is an innovative city, an IT city. We’ve seen we need to have a webpage that reflects this,” Peter Lindqvist, the CEO at Stockholm Visitors Board, told The Local.

Lindqvist promised that the interactive site, which is available for both smartphones and tablets, will reflect the city’s strong points and will offer users an easier and more colourful way to navigate the city.

And with summer in full swing in the Swedish capital, and many tourists keen to see what all the Scandinavian fuss is about, the new site couldn’t have come at a better time.

“We decided that it was time for this, our annual visitors number around three to four million and more than half come from outside Sweden, and there are always more in summer. As we have seen their activity on iPads and other mobile devices increase by around 30 percent, we decided to offer them a service they can enjoy,” Lindqvist said.

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“Plus Stockholm is a city that’s better enjoyed through pictures rather than text.”

The site offers user-friendly look at everything in Stockholm from places to eat, the best swimming spots, ice cream spots and museum information.

The website is still in it’s beta phase, and will continue to add more languages and new functions over the summer.

Oliver Gee

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