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STOCKHOLM FASHION WEEK

FASHION

J. Lindeberg turns relaxing into a job

The women took a subdued back seat in J. Lindeberg's latest offering, as the boys paraded in plums, khaki and midnight blue ensembles that evoked more adventurous climes than Stockholm's.

There was a dishevelled gentleman aspect to J. Lindeberg’s men on Monday as they took to the catwalks. Fabrics were rich both in texture and hue, but the outfits either played with tones of the same colour, or clashed them somewhat – as though said gentleman had packed his suitcase to travel to the Copacabana in a bit of hurry and ended up with colour combos that his Lutheran Swedish mother might find rather… let’s say disconcerting or at least outlandish.

The plum tones have survived from the brand’s WW13 offering, and it’s a note that strikes a nice contrast to the pink that we ladies have been told to meet the autumn chill with in over-sized coats.

IN PICTURES: Take a seat by the catwalk and see the models parade

The androgynous aspect of Stockholm streets was very much in evidence, as it was last season – there’s no huge divide between J. Lindeberg’s women and men, apart from the odd dress. And that this season, the women stay subdued in beige and black – the men are the jewels.

It was, it should be noted, a young gentleman that J. Lindeberg presented. School-uniform length shorts and every so slightly too tight blazers. A rucksack on a grown man is handy, if not elegant.

A pocket handkerchief aged on man’s demeanour, but with sports tote and trainers the key note was still relaxed rather than business as usual – unless relaxed is your business.

Ann Törnkvist

Follow Ann on Twitter herePat

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FASHION

Uniqlo confirms August opening of first Swedish store

Japanese clothing giant Uniqlo confirmed it will open its first Swedish store at the end of August 2018.

Uniqlo confirms August opening of first Swedish store

The popular fast fashion brand announced in January that it will be entering the Swedish market with a Stockholm branch, but remained coy about the details. Sweden's fashion fanatics reacted with excitement to the news that they would be getting the first Uniqlo store in the Nordics.

IN PICTURES: Uniqlo to open first Scandinavian store in Stockholm

On Tuesday Uniqlo finally divulged the launch date of the shop, set to open doors at Hamngatan near the Kungsträdgården park on August 24th.

It will occupy the Sverigehuset building, built in the 1960s as the final project of modernist Swedish architect Sven Markelius, and the shop will “pay tribute to Markelius by exhibiting some chosen examples of his work” according to the company.

The opening will make Sweden only the seventh European country to boast a Uniqlo store.

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