Whyred’s boys battle with an identity crisis

Whyred's love of contrasts was evident on Tuesday, not in the differences between men and women – as the collection was, as to be expected, largely androgynous – but in a smart vs. casual approach for the boys with undertones youth discontent.

Whyred's boys battle with an identity crisis

Last season’s boy-meets-world thread continued throughout this collection but winter 2013’s dark, moody, even at times grungy looks were lighter, starker and cleaner. Clinical white and cloudy grey came from Whyred’s inspiration for spring/summer collection, Fårö and Ingmar Bergman’s Through A Glass Darkly. Whilst the sharp construction of the boys tailoring found its origins in the work of Dutch architect Rem Koolhaas.

IN PICTURES: Mercedes Benz Stockholm Fashion Week Whyred Men’s spring/Summer 2014

Whyred’s lads for spring/summer 2014 were transitional Peter Pans; caught somewhere between boy and man. Confusion was further implemented in Neo-camouflage caps worn with matching shirts, sneakers and loose-fitting suits in stone, steel and strait-jacket white.

Whyred’s signature parka made an appearance over dapper tailoring, in the designers’ own words, “to confront the sharp dressed with the casual”. It worked. Any notion of the impeccably-dressed gentleman was down-played with caps, that most divisive of trouser – the harem – worn with a slim-fitting blazer and knee-high socks.

FOR FULL FASHION WEEK COVERAGE: Dagmar, Carin Wester, J. Lindeberg and counting – reviews and galleries of Sweden’s top fashion designers here

Whilst the girls had a more extensive palette of peach Bellini and moss green to play with, the men were either sober in white, angsty in black or nonchalant in pale grey.

IN PICTURES: Mercedes Benz Stockholm Fashion Week Whyred Women’s spring/Summer 2014

Highlights included matching silk tee and trousers in dappled Whyred Red – comic book villain crimson – with a matching pyjama suit for the girls; a nod to something beneath the surface.

The contrast between content and confusion, youth and maturity, casual and sharp played out well. At first glance, things appear simple; introduce muddled prints and the intentionally restrained use of colour and Whyred boys for spring/summer 2014 aren’t really sure who they are.

Victoria Hussey

Follow Victoria on Twitter here

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Uniqlo confirms August opening of first Swedish store

Japanese clothing giant Uniqlo confirmed it will open its first Swedish store at the end of August 2018.

Uniqlo confirms August opening of first Swedish store

The popular fast fashion brand announced in January that it will be entering the Swedish market with a Stockholm branch, but remained coy about the details. Sweden's fashion fanatics reacted with excitement to the news that they would be getting the first Uniqlo store in the Nordics.

IN PICTURES: Uniqlo to open first Scandinavian store in Stockholm

On Tuesday Uniqlo finally divulged the launch date of the shop, set to open doors at Hamngatan near the Kungsträdgården park on August 24th.

It will occupy the Sverigehuset building, built in the 1960s as the final project of modernist Swedish architect Sven Markelius, and the shop will “pay tribute to Markelius by exhibiting some chosen examples of his work” according to the company.

The opening will make Sweden only the seventh European country to boast a Uniqlo store.