Inside, amongst some very cool customers was pop newcomer Kim Cesarion, looking dapper in a crimson suit; he and every other guest anticipating something likewise new and slick from what is ultimately an old hat in Sweden’s fashion lifespan.
Since a brand redefine 20 years ago, Tiger of Sweden has cut its cloth slightly differently, enticing younger, cooler, casual-wearing customers to buy into the Tiger brand.
With chief designer Ronnie McDonald on board, the label’s Poetic Punk collection for spring/summer had credibility. Calling on Daniel Harris from London Cloth, the duo designed a unique tartan pattern inspired by the McDonald’s family’s own Glencoe weave.
This was Tiger of Sweden’s homage to punk. And notions of the subversive were cleverly worked into the fashion house’s usual slick tailoring; men’s ankle-length trouser suits showed off glass-like patent brogues impaled with rivets while monochromatic stripes dallied down the catwalk.
But this collection wasn’t just about headache inducing contrasts; lines were clean but offset with micro-patterns, tonal neutrals and muted summer hues. It was nice to see some colour; it’s been in the minority this week.
Bombers in nylon and leather, bikers and blazers made spring outerwear wearable; bomber jackets a big trend for next season for men and women.
The collection went out on a high; punk, tartan and Scottish heritage calls for one final thing. Kilts. Of course, it’s tantamount to cultural genocide to compare kilts to skirts, but bloke’s skirts they are, and they are beautiful.
FOR FULL FASHION WEEK COVERAGE: Dagmar, Carin Wester, J. Lindeberg and counting – reviews and galleries of Sweden’s top fashion designers here
Worn over ankle-skimming flannel trousers, you could feel the expression of thanks in the rows to McDonald for sending his male models down the catwalk in this most intoxicating of male clothing.
While Tiger’s women next season will shine in barely-there pastels, angular detailing and punchy monochrome, Tiger’s man has the potential to outplay his female counterparts. Bags, bombers, rivets, tartan and kilts; he has it all.
And I’m jealous.