Sweden's news in English

Editions:  Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland

Volvo CEO 'flies high' in YouTube ad splash

Share this article

Volvo CEO 'flies high' in YouTube ad splash
14:22 CEST+02:00
Swedish truck firm Volvo has generated a buzz of internet excitement with a new advertisement film featuring CEO Claes Nilsson suspended mid-air in a daring stunt above Gothenburg harbour. Watch the film here.

"Sure I had real butterflies in my stomach before filming and began to wonder what I had got myself into. I am no mountain-climber and I don't like heights," Nilsson said in a company statement.

"But I had promised to take part and then I can't just back out," he added.

The film, above, entitled "The Hook", features Nilsson standing on the front end of a Volvo FMX truck which had been hoisted by crane some 20 metres above Gothenburg harbour.

Nilsson also revealed that the inclement Gothenburg weather presented its own challenges, with temperatures hovering around 8C and winds of 10 metres per second.

"My hands were really cold there for a while," he said, revealing that the daring film required a number of takes to perfect.

The theme of the film is to demonstrate that the truck's front towbar can endure the toughest of challenges, including bearing the vehicle's 15 tonne weight.

This is not the first time the Swedish firm has employed a sense of the spectacular to promote its vehicles and a 2012 film entitled "The Ballerina Stunt" has been seen by some 7 million viewers to date.

Volvo Trucks has revealed that "The Hook" is the first in a series of films which it hopes will take the market by storm.

Peter Vinthagen Simpson

Follow Peter on Twitter

Get notified about breaking news on The Local

Share this article

The Local is not responsible for content posted by users.
Become a Member or sign-in to leave a comment.

From our sponsors

How to work 9-5 and travel the rest of the time

A full-time job shouldn't stop you from satisfying your wanderlust. The Local spoke to Travel After 5 blogger Alline Waldhelm to find out her tips and tricks for travellers who only have 25 days of annual leave.

Discussion forum