Sales of Swedish alcohol-free glögg double

Swedish sales of alcohol-free glögg have doubled in two years, new statistics from the state liquor monopoly Systembolaget reveal.

Sales of Swedish alcohol-free glögg double
Glögg cups for sale in the US. File photo: Jpellgen/Flickr

Systembolaget sold 142,000 litres of alcohol-free glögg this year. Sales have almost doubled compared to sales in 2010. Glögg, a warm holiday drink full of spice, is normally made with red wine.

"It's a general trend that interest for alcohol-free drinks is increasing, so it's natural that it is mirrored in glögg sales," spokeswoman Therese Elmgren said. 

The drink, similar to mulled wine and served with almonds and raisins, is an essential tipple in the run up to Swedish Christmas. The alcohol-free trend is just a drop in the ocean of total glögg sales, however, which last year reached more than 3 million litres. Almost five percent was alcohol-free, while half of the sales was strong glögg. 

The worst years for alcohol-free glögg sales stretched from 2005 to 2007, when the Swedes only bought around 34,000 litres ahead of the festive season.

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