A classically minimalist Stockholm apartment with two bedrooms and a small balcony has become top bait for estate agents Hemnet's website.
The owner, rather than the period turn-of-the-last-century details, appears to be the lure, as the flat belongs to celebrity blogger Isabella Löwengrip, 23, more commonly known under her handle Blondinbella.
The listing has attracted more than 22,000 clicks so far, making it the most visited apartment advertising in Sweden right now, reported Aftonbladet newspaper on Tuesday. Löwengrip does not beat Sweden's football skipper Zlatan Ibrahimovic's property porn record, however, as visitors flooded the listing of his Malmö house last year.
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"He had 38,600 clicks the first day. It spread internationally," Hemnet spokesman Staffan Tell told Aftonbladet.
At almost five million kronor ($780,000), Löwengrip's apartment offers would-be buyers a view over the bridge that connects Kungsholmen island to the neighbourhood of Vasastan. The anonymous and scaled back living room, with discrete wallpaper in beige and off-white stripes, gives no clues to its glamourous proprietress. A chandelier and Paul Smithesque stripes in the dining room offer a dash of norm-breaking interior decoration, however.
"A perfect fit for the discerning couple with high residential demands," Hemnet muses in its listing describing the 74 square metre flat.
The blogger herself said she understood people would be interested in home listings, but called the click swell "frightening".
"Although for us it's just an advantage," said Löwengrip who has now moved into a flat that was listed for 6.8 million kronor ($1 million).
She told Aftonbladet she was moving to get more space for her boyfriend and young son Gillis.
"Turn-of-the-century is fab, but not ideal when you have children," she told the tabloid.