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Sweden's ten best and worst town slogans

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Sweden's ten best and worst town slogans
Which megastar artist is (kinda) behind this statue and slogan? Photo: Håkan Svensson (Xauxa)/WikiCommons
13:56 CET+01:00
There are 290 municipalities in Sweden, each with their own slogan. We trudged through them all and selected our ten favourites... from the weird and the ingenious, to the downright terrible.
 
We're not sure who gets the honour of coming up with a slogan for a municipality (kommun in Swedish) but there are some jolly good ones about. And some really terrible ones.
 
The typical slogan is something forgettable like "The pearl of the north" or "The pride of the south", but with so many on offer, there are some really memorable ones about. 
 
 
Stockholm, Gothenburg, and Malmö don't feature in the list, but here are their respective slogans in case you're interested:
 
Stockholm: The capital of Scandinavia
Gothenburg: Plain water, pure knowledge
Malmö: Mångfald Möten Möjligheter ("Diversity, Meetings, Possibilities")
 
Malmö's sounds better in Swedish with the alliteration of course. 
 
But for the other 287 municipalities, we've awarded prizes for such categories as the slogan with the best pun, the best rhyme, and the worst name-drop. Yes, a municipality can name-drop, apparently. But there are tonnes more. Does your municipality feature?
 
So click here for the clever, the painful, and the interesting.
 
Oliver Gee 
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