With US reality show stars shedding their clothes in droves, Swedish broadcasters have indicated that they are open to trying the same thing in Sweden.
The naked trend has been successful in Hollywood, with reality show participants shedding their threads in favour of going more au naturel in programmes such as "Naked and Afraid" on the Discovery Channel.
Axel Eriksson, programme director at SBS Discovery said that he could see a market for more naked bodies on Swedish television.
"Naked people stir up emotions, and a Swedish programme of this genre would get noticed and probably cause a discussion," he told the Aftonbladet daily.
Eriksson said that he had already received some proposals regarding Swedish remakes of foreign programmes containing nudity and was mulling the idea.
"As long as there is an interesting storyline and the nudity becomes a tool for telling that story, not just attention seeking, I definitely think there is an audience for this format."
Eriksson's broadcasting colleague Karin Stjärne at MTG, owner of channels such as TV3 and TV6, was slightly more lukewarm in her view of the somewhat staid US approach to the concept.
"It won't be enough to flash a boob," she told the newspaper. "I think the Swedish audience has quite a natural approach to our bodies."
If the concept were to take off in Sweden it would not however be the first time reality television viewers have been treated to the fleshy smorgasbord of the human body.
Perhaps the most notorious exponent of the "I'll show you mine" genre was Jan O. Jansson a.k.a. "Naked Janne" who graced a 2003 series of the agricultural dating show The Farm (Farmen).
Jansson became Naked Janne with the people after he spent a large part of the series mucking out in his birthday suit.
The teacher from Uppsala in eastern Sweden had previously served as chairman of a naturist association and later penned a book about his farm life fame entitled "The Naked Truth".