The youth wings of Sweden's political parties are readying themselves, acutely aware of the importance of being first when the start gun goes for putting up election posters in Stockholm at midnight on Saturday.
It's less than a month to go until the election and party election posters are poised to adorn every fence, roundabout and walkway in Stockholm's inner city.
Some places are more important than others however and being first on the draw at key locations is seen as crucial for swaying last minute voters. Sergels Torg square (known as "Plattan") in central Stockholm is one of those key spots.
"Those who win "plattan" win the election," said Hanna Jokio at the Social Democratic Youth League (SSU) in Stockholm.
The parties' campaign materials are prepared and waiting to be put up across the country. In Stockholm the official bow begins at midnight on Saturday and youth party workers and volunteers have been drafted in to ensure that the clearest message that gets across.
Being the first to arrive at Sergels Torg is especially important, said the Moderate Youth League (MUF) in Stockholm.
"It's a tradition to compete for the square. The last few times we have won both the square and the elections," said Jessica Rosencrantz at MUF Stockholm.
The contest mobilizes all the parties, but both MUF and SSU are secretive about the methods and tactics that they will deploy.
"In the last year's we have surrounded the whole of "Plattan" in a human chain of between 50 to 100 people," Rosencrantz said.
With the wind in their sails in the voter polls, the left side of the political spectrum is ready this year however.
"Of course no one is going to wait until the strike of 12 to show up, we are ready," SSU's Hanna Jokio said.
Sweden's general election is set to be held on September 14th.