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CROATIA

Ikea opens first store in the Balkans

Swedish furniture giant Ikea has opened its first store in the former Yugoslavia, near Croatia's capital Zagreb. The move marks the company's first step in an expansion to the Balkans market.

Ikea opens first store in the Balkans
An Ikea city centre store in Hamburg. Photo: TT

Swedish furniture giant Ikea on Thursday opened its first store in the territory of the former Yugoslavia near Croatia's capital Zagreb, the first step towards expanding on the Balkans market.

With a surface of some 38,000 square meters, the store is one of the company's biggest worldwide and can accommodate 5,000 visitors.

Croatian President Ivo Josipovic attended the opening ceremony of the store, situated about a dozen kilometres east from Zagreb on the highway to neighbouring Serbia.

Ikea has invested 100 million euros ($132 million) in the store, which will employ 350 people.

Local manager Igor Stefanac said the company wants to open two more stores in Croatia and is in talks to acquire premises in Slovenian capital Ljubljana.

Ikea also plans to open five stores in Serbia, as well as another one in the Romanian capital Bucharest and several other towns there, he added.

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IKEA

Ikea will buy back your used furniture at up to half the price

In the run-up to what would in normal times be the festive season sales rush, Ikea has vowed to buy back used furniture from customers to resell – and pay up to 50 percent of the original price.

Ikea will buy back your used furniture at up to half the price
Got any pieces of Ikea furniture at home? You may be able to get rid of it and get money back. Photo: Fredrik Sandberg/TT

Ikea, the world's largest furniture chain, said Tuesday it would begin buying back used furniture from customers to resell – and pay up to 50 percent of the original price.

The “Buy Back Friday” scheme, timed to coincide with the “Black Friday” pre-Christmas retail frenzy, will run from November 24th and until December 3rd in 27 countries.

“Rather than buy things you don't need this Black Friday, we want to help customers give their furniture a second life instead of making an impulse buy,” said Stefan Vanoverbeke, deputy retail operations manager at Ingka Group, Ikea's parent company.

To address concerns its affordable, flat-pack products encourage overconsumption and waste, the Swedish company had previously said it would start renting and recycling furniture as part of an eco-drive.

Under its buyback scheme, the group said that “anything that can't be resold will be recycled or donated to community projects to help those most affected by the Covid-19 pandemic”.

“Some countries like Australia and Canada for example are currently testing different buyback services, but BuyBack Friday will be the first time that 27 countries do this together,” the statement added.

The Swedish giant employs over 217,000 people and has more than 50 outlets. Its annual turnover is around 40 billion euros ($46 billion).

The group did not specify how it would determine the price paid for second-hand furniture and customers will receive a voucher, not cash, for their products.  

As part of efforts to reduce waste, Ikea has already begun repairing and re-packaging products in every store that have been damaged in transit, as well as allowing customers to return products – including furniture – for resale or donation to charities.

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