Swedish game maker in British politics spat

The Local Sweden
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Swedish game maker in British politics spat
Candy Crush is the most popular game on Facebook. Photo:Mark Lennihan/AP

The makers of hit Swedish game Candy Crush have been drawn into a row about a British politician who was caught playing the popular app in a House of Commons committee meeting.


Nigel Mills, a Conservative MP, was forced to apologise after pictures emerged of him engaged in an intense game of Candy Crush, while fellow politicians discussed the government's policy on pensions. 

"In fairness all of the politicians have said that there are dull moments in parliament. Candy Crush is the ideal way to combat boredom for a few minutes," Martin Bunge-Meyer, Head of Public Relations for King which makes the game, told The Local on Tuesday morning.

Candy Crush, made by the Swedish game developer King, has remained the most popular game on Facebook ever since it surpassed Farmville 2 in March 2013. The company is also responsible for other hits such as Pet Rescue Saga and Farm Heroes Saga.

"The story gave us all a laugh and it's not the first time a politician has been seen playing one of our games. We've seen it in the past with people from the Norwegian parliament.

"It's testament to how much fun our games are and why King has 348 million unique monthly players," added Bunge-Meyer.

His comments came as the company released a more cautious official statement which read: "We're delighted that people from all walks of life enjoy playing Candy Crush so much. However, like all things there is a time and a place!”

Earlier this year Norwegian Prime Minister Erna Solberg sparked an online frenzy after posting a picture of herself playing Candy Crush and telling reporters she had passed level 300. 
Norwegian Prime Minister Erna Solberg playing Candy Crush. Photo: Heiko Junge NTB/TT
Solberg described the game as "relaxing" and that it helped her keep calm during a hectic election campaign.

Meanwhile in Britain Prime Minister David Cameron has backed his Candy Crush loving MP Mills saying he was "very hard-working" but added that he was likely to be "embarrassed" by the incident. 

Mills subsequently took to Twitter to apologise saying that he would "guarantee" it would never happen again.

King has made almost 200 games and has studios in Malmö and Stockholm as well as in London, Barcelona, Berlin and Bucharest.

The Local/pr


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