Single people in Motala in central Sweden are the least attractive in the country if the dating website eDarling is to be believed.
The lakeside town's business community is however set to club together to offer a slew of measures designed to address the perceived pulchritudal decline.
A collaboration between the Motala Centre Association (Centrumföreningen) and business management consultant Tillväxt Motala has prompted a campaign to make Motala residents a little easier on the eye, according to the local Corren daily.
Single people will be offered beauty treatments and preferential prices on wellness, fitness and clothing. Personal styling will also be on offer to help Motala men and women to catch up with their more appealing compatriots.
Despite being behind the bodily beautification campaign, Lotta Eliasson at the Centre Association doesn't think that Motala residents are particularly unattractive, but agreed that there is room for improvement.
"We have to become a little bolder and we hope that this initiative will help Motala residents to both clean up their appearance and to become more confident," Eliasson told Corren.
The eDarling survey found that the most attractive Swedes can be found in the major cities of Stockholm, Gothenburg and Malmö.
The more discerning are meanwhile encouraged to take their search to the Swedish capital's suburbs, such as Täby and Lidingö, to find the very fairest of them all.