The US magazine predicts that Symposium Stockholm will be a sort of Nordic version of South by Southwest, the creative industries shindig held annually in Austin, Texas.
The Stockholm event's organizers said Symposium would be "a meeting ground for the world’s most innovative individuals to come together and experience the creative capital of the world – Stockholm, Sweden".
In a hectic week running from June 8th to 13th, Stockholm will play host to the Denniz Pop Awards, the Polar Music Prize, Polar Talks, the Scandinavian Music Summit, Avicii Fest, and Summerburst, a festival that attracts 70,000 revellers, "alongside numerous dinners, artist showcases, receptions and after-parties."
The event's centrepiece, the Brilliant Minds Conference on June 11th and 12th, will "bring together the world’s leaders in music, media and technology along with Swedish legends and her newest talents, in closed-door forums."
Abba's Björn Ulvaues, Skype co-founder Niklas Zennström and Ericsson chief executive Hans Vestberg are all expected to take part in the conference, Billboard said.
Daniel Ek points to Sweden as a place where streaming has already accelerated past more traditional media consumption in a lot of cases, and wants to explore how this behavioural shift can boost creativity.
“A lot of that dialogue seems to be happening in the U.S., but if you’re a technology executive and you want to see how rapidly something can get adopted, look to Sweden, which has the third-highest per capita usage of new technologies,” he told Billboard.
A recent report from Atomico revealed that Stockholm had the largest number of billion dollar start-ups in Europe, Stark said.
"Per capita Stockholm is second in the world after Silicon Valley."
READ MORE: Swedish startup stories