Camilla Bergman, brand director for the group’s Comfort chain in Sweden, said in a statement that Comfort “had listened to the response of guests and was restoring bacon and sausages to the breakfast buffet menu.”
“We at Comfort Hotels view ourselves as the small hotel rebel who wants to challenge the traditional,” Bergman continued. “The response from guests shows that we very much did just that. Though many praised us for the measure, the visitors' feedback clearly emphasized that they still wanted bacon. Therefore we are bringing back the bacon.”
— larki desi (@larkidesi) November 20, 2015
The menu, which had been developed in collaboration with Stordalen’s environmental campaigner wife, Dr Gunhild Stordalen, offered healthy, plant-based alternatives to the greasy breakfasts regularly served up to business travellers.
According to Sweden’s Västerbottens Kuriren newspaper, the change did not go down well with some travellers to the Hotell Winn in the northern city of Umeå.
“There are mixed reactions,” said Ebba Kohl, who runs the hotel’s restaurant.
“Some are upset and some understanding.”