• Sweden's news in English
 
app_header_v3
Swedes predict death of smartphone in five years
A couple using a smartphone in Sweden. Photo: Per Pixel Petterson/Image Bank Sweden

Swedes predict death of smartphone in five years

TT/The Local · 8 Dec 2015, 13:53

Published: 08 Dec 2015 10:53 GMT+01:00
Updated: 08 Dec 2015 13:53 GMT+01:00

Reading this on your mobile? Chances are that you'll soon be swapping your mini screen for an artificial electronic assistant, according to new research carried out by researchers working for Stockholm-based tech conglomerate Ericsson.
 
The company's ConsumerLab quizzed more than 100,000 customers in tech-savvy Sweden as well as 39 other countries about their opinions and technological desires for the future and says its research statistically represents the views of 1.1 billion people worldwide.
 
It found that half of smartphone users think that mobile technology will be a thing of the past within the next five years, as the growth of artificial intelligence starts enabling interaction with objects without the need for a phone or tablet. 
 
"A smartphone in the hand, it's really not that practical. For example, not when one is driving a car or cooking. And there are many situations where display screens are not so good. Therefore, one on two think that smartphones will belong to the past within five years," said Rebecka Cedering Ångström from Ericsson ConsumerLab.
 

Swedes are among the world's most tech-savvy citizens. Photo: Helena Wahlman/Image Bank Sweden
 
According to Ångström, artificial assistants could instead help consumers to multitask, as well as working as teachers, financial advisors and even doctors.
 
"Things just go so fast now from the idea to the mass market. We have not studied the technology, this is just what consumers think," she added.
 
Meanwhile she predicts that evolving technologies could also allow customers to enhance their leisure time.
 
"Just imagine watching football and being able to choose from where you want to see the game from different places in the stands, or perhaps even from the pitch. Shopping is also an area where you could [virtually] try on shoes and see how they fit on your own feet," said Ångström.
 
The research also suggests that customers are becoming less likely to ditch companies if they are disappointed with the service they receive, and more likely to use social networks to seek change.
 
"Previously it has been the case that when consumers are not happy they vote with their feet. But now 32 percent think that the best way to get a company to transform itself is by posting on the company's social media channels," said Ångström.
 
In a separate statement, Michael Björn, Head of Research, Ericsson ConsumerLab, added: "Some of these trends may seem futuristic. But consumer interest in new interaction paradigms such as AI and virtual reality (VR), as well as in embedding the internet in the walls of homes or even in our bodies, is quite strong. This means we could soon see new consumer product categories appearing – and whole industries transforming – to accommodate this development."
 
Ericsson is a Swedish multinational company providing technology and communication services. It has its headquarters in Stockholm and employs more than 110,000 staff worldwide.
 

Ericsson's Stockholm office. Photo: Jessica Gow/TT
 
Here are the firm's 10 hot consumer trends for 2016 and beyond:
 
The Lifestyle Network Effect
 
Four out of five people now experience an effect where the benefits gained from online services increases as more people use them. Globally, one in three consumers already participates in various forms of the sharing economy.
 
Streaming Natives
 
Teenagers watch more YouTube video content daily than other age groups. Forty-six percent of 16-19 year-olds spend an hour or more on YouTube every day.
 
AI Ends The Screen Age
 
Artificial intelligence will enable interaction with objects without the need for a smartphone screen. One in two smartphone users think smartphones will be a thing of the past within the next five years.
 
Virtual Gets Real
 
Consumers want virtual technology for everyday activities such as watching sports and making video calls. Forty-four percent even want to print their own food.
 
Sensing Homes
 
Fifty-five percent of smartphone owners believe bricks used to build homes could include sensors that monitor mold, leakage and electricity issues within the next five years. As a result, the concept of smart homes may need to be rethought from the ground up.
 
Smart Commuters
 
Story continues below…
Commuters want to use their time meaningfully and not feel like passive objects in transit. Eighty-six percent would use personalized commuting services if they were available.
 
Emergency Chat
 
Social networks may become the preferred way to contact emergency services. Six out of 10 consumers are also interested in a disaster information app.
 
Internables
 
Internal sensors that measure well-being in our bodies may become the new wearables. Eight out of 10 consumers would like to use technology to enhance sensory perceptions and cognitive abilities such as vision, memory and hearing.
 
Everything Gets Hacked
 
Most smartphone users believe hacking and viruses will continue to be an issue. As a positive side-effect, one in five say they have greater trust in an organization that was hacked but then solved the problem.
 
Netizen Journalists
 
Consumers share more information than ever and believe it increases their influence on society. More than a third believe blowing the whistle on a corrupt company online has greater impact than going to the police.

For more news from Sweden, join us on Facebook and Twitter.

TT/The Local (news@thelocal.se)

Today's headlines
Opinion
'If Sweden really wants startups, drop the red tape'
Tech star Tayyab Shabab, who is being threatened with deportation. Photo: Claudio Bresciani/TT

Swedish politicians are keen to talk up the country's startups – but their migration rules threaten to strangle them, argues The Local's managing editor James Savage.

Startup heavyweights back tech ace told to leave Sweden
Spotify founder Daniel Ek is one of the big tech names backing Tayyab Shabab (right). Photo: Ingvar Karmhed/SvD/TT & personal

Major names in the tech community have rallied behind a developer who was told he must leave Sweden within a month due to an admin error made by his former employer.

Why Sweden could deport hundreds of refugee children
A home for lone refugee children in Sweden. Photo: Fredrik Sandberg/TT

Several hundred lone refugee children could now be sent home from Sweden due to a change in how the rule on exceptional circumstances is applied when making asylum decisions.

Rare and horny ox spotted looking for ladies in Sweden
The ox in question. Photo: Pia Jäderberg

Unfortunately he isn't likely to be successful.

Russian bombers spook Sweden-bound flight
A Russian Tupolev bomber not related to the story. Photo: STR/TT

A flight bound for Stockholm from Reykjavik got a nasty surprise last week when its pilot spotted two Russian bombers from his window.

One dead after Malmö drive-by shooting
Police cars outside the hospital where some of the people shot were taken. Photo: Emil Langvad/TT

UPDATED: One of the four men injured in a drive-by shooting in Malmö has died, police confirmed on Monday.

In pictures
How a Swedish hotel reunited this bear with his best friend
The bear having a croissant for breakfast. Photo: Kristoffer Kinnunen/Hotel Avalon

A Gothenburg hotel's attempt to track down the owner of this lost teddy bear turned into something much bigger.

World Cup of Hockey
Europe sends Sweden home from World Cup
Tomas Tatar scores a winning goal against Sweden's Henrik Lundqvist. Photo: Frank Gunn/The Canadian Press via AP

Sweden was kicked out of the World Cup of Hockey after losing to Team Europe in overtime.

Poetry can 'save Arab world' says Nobel Prize hopeful
The Gothenburg Book Fair. Photo: Fredrik Sandberg/TT

Speaking at the Gothenburg Book Fair, Syrian poet and possible Nobel Prize contender Adonis said that religious fanaticism is 'destroying the heart of the Arab world', but sees salvation in poetry.

My Swedish Career
'As long as you hook Swedes on the first try, they'll be back'
Kerryn Beattie (left) and Craig Donovan (right), founders of the Nordic Kiwi Brewers. Photo: Nordic Kiwi Brewers

The Local speaks to a Kiwi expat who took on the tricky world of microbreweries in Stockholm and won.

Sponsored Article
Let's Talk: a personal Swedish language tutor in your pocket
National
Trump an 'embarrassment' Springsteen tells Sweden
Sponsored Article
‘I view the world in a different way now’
Gallery
People-watching: September 23rd-25th
Politics
Russian Sweden Democrat aide resigns over suspect deal
Blog updates

7 September

Svensk or svenska? (The Swedish Teacher) »

"Hejsan! My inbox is full of questions :-). Here’s one about when to use “svensk” and…" READ »

 

23 August

A Summer in Sweden (The Diplomatic Dispatch) »

"For our first year here in Sweden we decided to have all our holidays in Sweden.…" READ »

 
 
 
Sponsored Article
'Creating a sense of home': Collective living in Stockholm
National
Muslim teacher leaves job after not shaking male colleague's hand
Sponsored Article
Life in Jordan: 'Undiscovered treasure'
Travel
Why we adore autumn in Sweden
Gallery
People-watching: September 21st
National
Stockholmers hunt killer badger after attack on neighbourhood hipster cat
Sponsored Article
Gran Canaria: 'So much more than beaches'
The Local Voices
Why this Russian developer is committed to helping refugees - with tech
Sponsored Article
Why Jordan is the ‘Different’ East
National
Six key points in Sweden's budget plan
The Local Voices
How a Swedish name finally made recruiters notice this Iranian's CV
Sponsored Article
How to vote absentee from abroad in the US elections
Gallery
Property of the week: Luleå
Sponsored Article
Why Jordan is the ‘Different’ East
Gallery
People-watching: September 16th-18th
Culture
Why Swedish TV has given these kids' trucks a sex swap
Sponsored Article
Retiring abroad: ensuring your health is covered
National
TIMELINE: Everything you need to know about the Julian Assange case
Sponsored Article
'There was no future for me in Turkey'
Gallery
People-watching: September 14th
Sponsored Article
7 reasons you should join Sweden’s ’a-kassa’
Politics
Why Sweden is putting troops on holiday dream island Gotland
The Local Voices
'What I mean when I say: I came here to blow myself up'
Society
VIDEO: Are Swedes that unfriendly?
Features
INTERVIEW: How Arthur the jungle dog opened hearts and minds
Gallery
Property of the week: Smögen, Västra Götaland
Society
Sweden's ancient forest tongue Elfdalian fights for survival
National
Where Sweden's foreigners are from
Gallery
People-watching: September 9th-11th
The Local Voices
Shakib, 23, works and pays taxes — but will Sweden let him stay?
National
Watch this Swede roll his kayak without spilling his beer. Respect.
The Local Voices
'Whenever I apply for jobs I’m treated like an unwanted stranger'
The Local Voices
Is Swedish bosses' ignorance keeping refugees out of jobs?
2,963
jobs available