A new issue of UK magazine Gay Times shows the 29-year-old Swede and other celebs showing off their abs as part of a charity campaign raising awareness of prostate cancer.
“I'm not very used to being naked, of course. But I think it's fun and I don't show much more than what I do when I go for a swim. Or at least that's what I'm telling myself,” Zelmerlöw was quoted by Swedish tabloid Aftonbladet as telling the magazine.
— Prostate Cancer UK (@ProstateUK) December 18, 2015
The campaign is run by organization Prostate Cancer UK and Gay Times. US model Austin Armacost, England rugby player Sam Stanley and US drag queen and artist Adore Delano are some of the other celebreties gracing the cover.
“I am a huge Eurovision fan, who isn't? It feels exciting to finally get Måns onto the cover of Gay Times. Especially without clothes, for something as important as this. I am happy that he was willing to get naked for Prostate Cancer UK and I am convinced that our readers around the world will be happy too,” said Gay Times editor-in-chief Darren Scott.
Zelmerlöw won hearts all over Europe when he took home the Eurovision Song Contest for Sweden earlier this year with his hit 'Heroes'. He is set to return to screens in May 2015 when he will host the competition in Stockholm alongside Swedish comic Petra Mede.
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The Swedish artist first entered the spotlight when he came fifth in Sweden's 'Idol' in 2005. Since then he has been a familiar face in Swedish media and a popular teen pin-up.
He landed himself in hot water with the gay community after he said in a TV programme in 2014 that homosexuality was not natural. However, he has repeatedly apologized for his comments and has also hosted the QX Gala, Sweden's biggest gay awards night.