Naked Swedish boss recreates Lennon pose

One of the managers at iconic Swedish brand Acne has told The Local why he stripped off for a moving image which revisits a classic Rolling Stone magazine cover.

Naked Swedish boss recreates Lennon pose
A screen shot from the Acne video.
David Olsson is seen in a foetal position, nestled on top of fellow Acne manager Victor Press, for the film clip which recreates the famous magazine cover featuring The Beatles' frontman John Lennon and his wife Yoko Ono. The legendary original pose was snapped by Annie Leibowitz in 1980.
Acne photographer John Scarisbrick produced the new moving image ahead of a conference on time and innovation in Val d'Isere in France later this week, when Olsson and Press will talk about the influence of Swedish companies and inventors.
“We chose the Rolling Stone cover since the picture is an immortal icon that will live forever,” Olsson told The Local.
Asked how he felt creating the image, he joked: “I realised pretty quickly that John Lennon must have been very agile!”
The firm posted a video clip on Twitter on Tuesday alongside the suggestive caption “Wanna come?”.
Olsson is the Managing Director and one of the founding partners of Acne Group, the Swedish-born giant best known globally for its jeans and other fashion wear. The Stockholm-based firm also leads projects in advertising, film, photography and gaming.
“The summit is about time. We will talk about time and Swedish innovations throughout history,” explained Olsson.
Other speakers at the event, called Les Napoleons, include Didier Rappaport, the CEO of French-born dating startup Happn and Thibaud Simphal, Director General of Uber.

A tweet showing the original photo featuring Yoko Ono and John Lennon


Malmö games start-up wins Supercell backing

The Finnish mobile games giant Supercell has invested 35 million Swedish kronor ($2.6million) in a Malmö games startup, in a further sign the city's games incubators are attracting international attention.

Malmö games start-up wins Supercell backing
Some of the Bouncy Tins designed by Luau. Photo: Screen Grab/Luau Games
Malmö's Luau Games, based in the city's Minc Incubator, has so far developed just one game, the as yet unreleased platform game Bouncy Tins. 
The game, which features “tiny robots trying to make their way to freedom”, is designed to be easily played with a single finger on a mobile phone. 
“I am super proud that we have gained the attention of the world's absolute best mobile games developer,” Luau co-founder Stéphane Stamboulis told the Sydsvenskan newspaper. 
“The plan is to develop a new mobile game, which will probably be on the market in around a year.”
Stamboulis and his co-founder Michel Savariradjalou, so far the company's only employees, plan to hire ten colleagues over the next six months. 
The two Frenchmen previously worked as art directors at the Malmö offices of the Swedish games giant King.