Swedes least worried about internet snooping

Swedes are less worried about government, police and corporations snooping on them over the internet than any of the other nationalities surveyed by the privacy company F-Secure.

Swedes least worried about internet snooping
Swedes have historically been trusting of their governments. Photo: Lena Granefelt/Image Bank Sweden
According to the survey, Only 25 percent of Swedes surveyed said they had changed their behaviour on the internet as a result of worries over data privacy. 
This compared to 55 percent of respondents from the US, 48 percent from Germany, 47 percent from France and 43 percent from the UK. 
“We have good privacy legislation in Sweden and people in Sweden probably think these privacy rules protect internet privacy as well, but this is a misconception,” Mikael Albrecht, a security expert with F-Secure, the company which commissioned the survey told The Local. 
Swedes relaxed approach to privacy was seen in their responses to other questions. Only 31 percent of respondents from Sweden said that they knew where their personal data was stored online, compared with an average in the survey of 49 percent. 
And only 46 percent of Swedish respondents said that they were worried about new Internet-connected devices leading to privacy violations, compared with the survey's average of 69 percent. 
“Swedes perceive their country as safe and stable, especially when compared to countries like UK, USA and France, which have increased network surveillance aggressively,” Albrecht said in the press release.
“But while Sweden and many of the Nordic countries do enjoy relatively secure environments, this shouldn't translate into becoming overconfident that their personal data will stay private while being exchanged online.”
The F-Secure Consumer Values Study 2015 consisted of an online survey of 8,800 respondents from 11 countries, with 800 respondents in each of the US, UK, France, Germany, Brazil, Argentina, Colombia, Mexico, Italy, Sweden, and India respectively. 
The study was designed together with Informed Intuitions, and the data was collected by Toluna Analytics. 


Can you guess Sweden’s favourite emoji symbols?

Swedes have a reputation for being both shy and addicted to smartphones, so what do the most popular emojis reveal about the habits and feelings of people in the Nordic nation?

Can you guess Sweden's favourite emoji symbols?
Swedes love using emoticons. Photo: TT
The red heart emoji* is the most popular symbol used by tech savvy Swedes, suggesting that while small talk might not come easily to many, there's plenty of passion bubbling underneath the surface.
Analysts at SwiftKey, a company that makes smartphone keyboards, looked at more than a billion pieces of emoji data as part of a two-step study designed to reveal how different languages around the globe are using the symbols.
They also discovered that despite Sweden being famous for crisp breads and sweet buns, the loaf of bread emoji is used more by people typing in Swedish than those using any other tongue.
Plus despite the country's strict alcohol policies, the symbol for two beers is used at double the average global rate.
Swedes use small pink hearts, high five symbols and winks more often than the global average. They are less likely than most to insert a crying cat, an angry red face or a weeping yellow face into their messages – perhaps a nod to the Nordic nation being one of the happiest in the world.

Photo: The Local
Swedes also appear to have strong love for a certain bearded gift-giver rumoured to be dwelling in the North Pole. Along with Norwegians and Danes, Swedes used the Santa emoji more frequently than those writing in all other languages. 
The SwiftKey research into Scandinavia's SMS habits, was picked up by the Swedish media on Monday, less than six weeks after the company released the first part of its global study, which suggested that several other European nations live up to their cultural sterotypes when sending texts.
Spaniards were found to be using the 'party-time' emoji more often than the global average, while the passionate French also showed some love for the red heart. German speakers demonstrated that a yellow face showing an ear-to-ear grin and crying with laughter was their favourite symbol.
The latest report also revealed that Finnish speakers are eight times more likely to use more black moon emoji. The report's authors suggest that this is perhaps a nod to the nation's long, dark winter nights. However the symbol was not among the most popular in other parts of sun-starved Scandinavia.
* Note: for those living in the stone age, an emoji (or emoticon) is any kind of pictograph used in instant messaging. The first symbols were made popular in Japan.