Editions:  Austria · Denmark · France · Germany · Italy · Norway · Spain · Sweden · Switzerland

Would you wear this bizarre Swedish poo emoji sweater?

Share this article

Would you wear this bizarre Swedish poo emoji sweater?
Poo at premium prices. Photo: Acne Studios
10:02 CEST+02:00
Fashion is often portrayed as a serious business but Swedish giant Acne Studios has proven its sense of humour with the launch of a new emoji-inspired collection – including a sweater with poo on it.

The Scandinavian nation's biggest clothing export after H&M, Acne Studios is known for its high fashion, but that hasn't stopped designers from having a laugh with their latest range.

The new line of T-shirts, sweatshirts and knitwear carries prints and embroideries of emojis, including oversized doughnuts, pig noses and hotdogs.

For the uninitiated: emojis are small digital images used to communicate an idea quickly on digital platforms. Think anything from smiley faces to hearts and even foodstuffs. Oxford Dictionaries even named one of them – the "Face With Tears of Joy" – as their 2015 Word of the Year


To young people, this means something. Photo: Acne Studios

The emoji-inspired piece from the Acne Studios range that stands out the most isn't a smiley face or something you should eat though.

One black jumper carries a distinct brown swirl on the left side of the chest, complete with face. The brand called the symbol a “brown swirl of mousse” in its press release, but they aren't fooling anyone. It's clearly the poo emoji.

Fun or otherwise, high fashion still doesn't come cheap. Anyone desperate for a hotdog T-shirt or a poo sweater will still need to fork out a premium: items in the range start at 120 euros and go up to 400. Crying emoji

READ ALSO: The Local's ultimate A-Z of Swedish fashion

Get notified about breaking news on The Local

Share this article

From our sponsors

Swedish for programmers: Tailored Swedish courses for techies

How do you get a job in Sweden's competitive tech industry if you're new to the country and don't speak the language? Enter SFX-IT, a specialised language course tailored for foreign techies living in Sweden.

Advertisement