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FASHION

Would you wear this bizarre Swedish poo emoji sweater?

Fashion is often portrayed as a serious business but Swedish giant Acne Studios has proven its sense of humour with the launch of a new emoji-inspired collection – including a sweater with poo on it.

Would you wear this bizarre Swedish poo emoji sweater?
Poo at premium prices. Photo: Acne Studios

The Scandinavian nation's biggest clothing export after H&M, Acne Studios is known for its high fashion, but that hasn't stopped designers from having a laugh with their latest range.

The new line of T-shirts, sweatshirts and knitwear carries prints and embroideries of emojis, including oversized doughnuts, pig noses and hotdogs.

For the uninitiated: emojis are small digital images used to communicate an idea quickly on digital platforms. Think anything from smiley faces to hearts and even foodstuffs. Oxford Dictionaries even named one of them – the “Face With Tears of Joy” – as their 2015 Word of the Year


To young people, this means something. Photo: Acne Studios

The emoji-inspired piece from the Acne Studios range that stands out the most isn't a smiley face or something you should eat though.

One black jumper carries a distinct brown swirl on the left side of the chest, complete with face. The brand called the symbol a “brown swirl of mousse” in its press release, but they aren't fooling anyone. It's clearly the poo emoji.

Fun or otherwise, high fashion still doesn't come cheap. Anyone desperate for a hotdog T-shirt or a poo sweater will still need to fork out a premium: items in the range start at 120 euros and go up to 400. Crying emoji

READ ALSO: The Local's ultimate A-Z of Swedish fashion

FASHION

Uniqlo confirms August opening of first Swedish store

Japanese clothing giant Uniqlo confirmed it will open its first Swedish store at the end of August 2018.

Uniqlo confirms August opening of first Swedish store

The popular fast fashion brand announced in January that it will be entering the Swedish market with a Stockholm branch, but remained coy about the details. Sweden's fashion fanatics reacted with excitement to the news that they would be getting the first Uniqlo store in the Nordics.

IN PICTURES: Uniqlo to open first Scandinavian store in Stockholm

On Tuesday Uniqlo finally divulged the launch date of the shop, set to open doors at Hamngatan near the Kungsträdgården park on August 24th.

It will occupy the Sverigehuset building, built in the 1960s as the final project of modernist Swedish architect Sven Markelius, and the shop will “pay tribute to Markelius by exhibiting some chosen examples of his work” according to the company.

The opening will make Sweden only the seventh European country to boast a Uniqlo store.

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