How Ikea ‘Hitler child’ is sparking online frenzy

A UK branch of Swedish furniture giant Ikea has removed a picture of a boy from its shop floor following complaints that he resembled Adolf Hitler.

How Ikea 'Hitler child' is sparking online frenzy
Charlie Chaplin sporting a familiar moustache in 'The Great Dictator'. Photo: AP

The photograph, which hung in the bedroom section of Ikea’s Cardiff store, shows a little boy posing with his finger over his top lip.

When someone contacted the Twitter account of Ikea’s UK customer services department insisting that the child looked like Hitler, the matter soon spiraled out of control.

The Tweet earned international media attention, and British comedian Ricky Gervais even weighed in, insisting that the complaint was absurd and mocking the reaction.

When contacted by The Local, Ikea's Swedish press office declined to comment on the incident, instead referring to their British counterparts. Ikea UK sent a statement from Cardiff store manager Richard Owen:

“We can confirm that a photograph that could cause offence to some of our customers was found in our store. We often use photography to illustrate life at home in our room sets and as soon as we were made aware, the image was immediately removed. We apologise for any offence the image may have caused.”