Everyone in Sweden knows it, even if they won't all admit it, but for anyone still unsure here are the seven reasons Malmö is Sweden's football capital.
7. Champions League football. Malmö football fans have faced a dilemma in recent years: Should they attend the men's or women's matches in Europe's top competition? Or both?
Malmö FF sliced open Celtic last year to make it to the coveted group stages, repeating the previous year's feat when they knocked out Salzburg to advance. Local legend Markus Rosenberg bagged a hatful of key goals over the course of two campaigns that left the rest of Sweden wondering if they'd ever catch up.
This clip brilliantly captures the euphoria inside Swedbank Arena in the closing minutes of the Celtic game.
And don't even get us started on the women from FC Rosengård who have played in the Champions League seven times, and only missed out on a semi final place last year after a penalty shootout. The team also boasts the brightest star in the women's football firmament, which brings us to….
Marta Vieira da Silva. For five years in a row at the end of the last decade she was named Fifa World Player of the Year until the powers that be decided to share the love around a bit.
Cue video with high-octane music showcasing her skills in an easily digestible format. Seriously though, this is a sizzling showreel from the quick-footed football genius who has twice won the Swedish championship with FC Rosengård since joining in 2014.
5. Malmö FF. Sweden's third-largest city is also the country's best for football largely because it is home to one very well-run club around which the community coalesces. As of this week, Malmö have won the Allsvenskan a record 19 times (22 times if you count all the seasons in the 1980s when the Blue-and-Whites won the league but were scuppered by a ridiculous play-off system that gave teams that hadn't won the league the chance to ‘win the league').
Bonus quiz question: Can you name any other Swedish team that reached the final of the European Cup?
No? Didn't think so. And only Trevor Francis, England's first million-pound footballer, prevented them from winning it.
Find out more: Malmö FF's homepage
4. Zlatan Ibrahimovic. He was so far ahead of his time that it took the rest of Sweden a few years to realise he actually was as good as he'd been telling anyone who'd listen back in his teenage Malmö FF days.
Although he grabs a lot of headlines for his attitude and ego, he has never forgotten his roots and always speaks highly of Malmö. He even partly funded the construction of a training pitch, Zlatan Court, to inspire kids in Rosengård, his old neighbourhood.
This lovely video shows just how important the city still is to its most famous son.
3. The M club. Manchester, Milan, Madrid, Munich, Malmö. As everyone knows, most of Europe's great football cities start with M. Zlatan Ibrahimovic certainly knows it, which is why he chose to be born in Malmö. He has also had stints with both Milan clubs, now plays for Manchester United, and would probably have played for Munich or Manchester City had not his nemesis Pep Guardiola got there first.
2. FC Rosengård. Sweden's most successful women's football team by quite some distance, Rosengård have won the league ten times, with five of those wins coming since 2010. They just lost out this season to Linköping but the recent signing of the Swedish national team's all-time top goalscorer Lotta Schelin from Lyon highlights the scope of the club's ambition. They'll be back on top soon, make no mistake.
Check out our interview here with goalkeeper Zecira Musovic.
Find out more: FC Rosengård's homepage.
1. Incredible fans.
Famously loud Celtic fans, gracious in defeat after that Champions League exit last year, were full of praise for the volume levels inside Swedbank Arena. Malmö FF's supporters are passionate about their club in a way that's probably best understood in places like Barcelona or Dortmund, where the team is a unifying and positive force in the city.
Pump up the volume on this clip of fans chanting before a 2014 Champions League qualifier against Sparta Praque to get a taste of it. Better still, get yourself over to Malmö to take in a game live. You won't regret it!