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This Swedish ad helps robots get parental leave and work-life balance

An ad campaign for a Swedish trade union confederation has become an unlikely viral hit thanks to its imaginative portrayal of robots demanding better working conditions and parental leave.

This Swedish ad helps robots get parental leave and work-life balance
Even robots like meatballs, according to this Swedish video. Photo: TCO

In principle, a video about the “Swedish system for industrial relations” may not sound like a recipe for an instant internet hit, but the Swedish Confederation of Professional Employees (TCO) has pulled it off, managing to chalk up over 113,600 Youtube views for a video on that very subject in the space of 24 hours.

The video set in the near future shows a variety of artificial intelligence equipped robots banding together and forming a union, then demanding benefits like a retirement plan and Sweden’s famously generous parental leave.

Judging by the steady flow of Youtube views, it’s a hit. Asked why, TCO project manager Per Karlberg told The Local he believes it’s “a combination between the fascination with AI and the humorous tone”.

“We can all relate to the bots in the video. Of course they should have some breaks and go for a vacation every once in a while! Another factor is that viewers from outside of Sweden find the Swedish work environment pretty unreal – is it really possible to get parental leave, six weeks’ vacation and a retirement plan? Yes it is, and we have the ‘Swedish Part Model’ to thank for that,” he added.

For anyone wondering what the “Swedish Part Model” is, according to TCO, it's another term for the “Swedish system of industrial relations” which they thought would be “less nerdy sounding”.

TCO’s Karlberg explained that the point of the video is to show that Sweden’s “system of industrial relations is future proof and will take care of the changes in the Swedish labour market, even the ones expected in the fourth industrial revolution”.

The fourth industrial revolution, also known as Industry 4.0, described the trend of emerging technology breakthroughs in fields like AI, robots and autonomous vehicles.

TCO has even gone as far as creating a real life version of the AI head of the robot union shown in the video, “Clever Botson”, and is encouraging users to interact with it.


Clever Botson would rather talk about employment agreements than C-3PO and R2-D2. Photo: The Local's screengrab

So far, The Local’s attempts to stimulate the robot have only resulted in answers telling us it can talk about employment agreements, holidays, and other work-related issues. Clever probably isn’t the kind of robot you want to take on a wild night out.

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FAMILY

How does the cost of childcare in Sweden compare to other countries?

Parents in Sweden benefit from a cap on childcare costs, with parents paying different fees based on their household's income. But how does the generous scheme compare to other countries?

How does the cost of childcare in Sweden compare to other countries?

Preschool childcare is not free in Sweden, but fees are income-based, with a maximum fee across the country 1,572 kronor (€145) per child per month (fees for 2022).

There are also deductions for each child if you have multiple children attending preschool at the same time – in this case the maximum fee would be 1,048 kronor for the second child and 503 kronor for the third, with parents paying no fee for any further children.

Children over three are entitled to 15 hours of free preschool education per week, so these are deducted from your fee once your child reaches this age.

To get an idea of how much you would have to pay based on your income, you can use this calculator (in Swedish – similar calculators exist for other municipalities). These fees are adjusted yearly by the Swedish school authorities and are applicable to all municipalities. If your child has a preschool place, you have to pay even if you do not use it – over summer or during holidays, for example.

School meals and preschool meals are free in Sweden, meaning you don’t need to pay extra for your child’s lunch, breakfast, or any snacks served during the day.

Denmark

The exact amount parents pay for childcare in Denmark depends on the municipality. In Copenhagen Municipality, the cost of nursery (vuggestue up to 2 years and 10 months) is 4,264 kroner a month including lunch (roughly €573). For kindergarten (børnehave from 2 years and 10 months to 6 years) it is 2,738 kroner a month including lunch (roughly €368).

The government pays 75 percent of the cost of a place or even more if your household income is below a certain threshold. 

If you have more than one child using childcare, you pay full price for the most expensive daycare and half-price for the others.

Norway

The cost of nursery and kindergarten is capped at 3,050 Norwegian kroner, regardless of the hours attended or whether that facility is state-run or private. This means you’ll never pay more than roughly €295 a month per child in childcare costs.

Germany

The costs for daycare centres (Kindertagesstätte, or Kita for short) can differ greatly depending on where you live in Germany, as the fees are set by the local government.

In Schleswig-Holstein in the far north, parents pay on average nine percent of their after-tax income on childcare costs. In Hamburg, 4.4 percent of parent’s income goes on childcare as every child in entitled to five hours of free care a day. In Berlin, daycare is completely free. 

Spain

Costs can vary depending on whether it is a  private or public guardería or centro infantil (as nurseries are called in Spanish).

Public ones are heavily subsidised by the government and cost around €100-260 per month, depending on where you live in Spain and your situation. Private nurseries cost between €150 and €580 per month. There is also a fixed yearly fee called a matrícula or enrolment fee, which is around €100.

There is a 50 percent discount for large families and single parents don’t have to pay anything for childcare.

There’s also a deduction of up to €1,000 (cheque guardería) that is applied to the income tax return and works out at around €100 to €160 per month which is aimed at working mothers and is available up until the child is three years old.

France

In France, crèches tend to be the most affordable option and the cost is based on the family’s income. High earners might pay up to a maximum of €4.20 an hour (€33.60 for an 8-hour day), whereas low-income families might pay €0.26 an hour (€2.08 for an 8-hour day) at a crèche collective, which is for three months to three year olds. At the age of three, compulsory education begins in France.

The cost of a childminder is around €10.88 an hour and up to 50 percent of the costs of a nanny or professional childminder can be reimbursed by the government.

The OECD calculations on the percentage of income spent on childcare – based on two parents both working full time – is 13 percent in France. This is roughly similar to Spain and Italy.

Austria

Public nurseries and kindergartens are heavily subsidised and in some cases free, depending on where you live. For example in Vienna, parents only need to pay €72.33 a month to cover meal costs, with low income families being exempt from that fee.
 
Vienna also subsidises private kindergartens, paying up to €635.44 a month directly to the institution. 
 
In other provinces, kindergarten is free for part-time hours. It is mandatory for all children in Austria to attend part-time kindergarten from the age of five. They start school aged six.

Switzerland

The average Swiss family spends a massive 41 percent of their net income on childcare, three times the OECD average of 13 percent.

The average cost of childcare in Switzerland is CHF130 a day (€136). Due to tax breaks and subsidies paid out in the cantons, many parents will pay between 30 and 80 percent of this cost, depending on income. This equates to paying between €41 and €108 a day, roughly €902 to €2,376 a month. 

It’s even more expensive to hire a nannie, which will cost between CHF3,500 (€3,678) and CHF5,000 (€5,255) a month, including mandatory pension contributions.

United Kingdom

According to charity Coram in their Childcare Survey 2022, the average cost of full-time nursery is £1,166 (around €1,304 a month), which is even higher in some parts of London. There are some government subsidies available for low-income families and those receiving benefits and every parent is entitled to 15 or 30 free hours of childcare the term after their child turns three years old.

Childcare conclusion

The cost of childcare varies within each country, depending on family circumstances. However, for guaranteed low childcare costs for every parent, Sweden comes out best, with a maximum of €145 a month.

Average monthly cost of state-run childcare:

Sweden: €145 maximum

Norway: €295 maximum

Austria: €72.33 – roughly €500

Spain: €100 – €260 

Germany: €0 –  €368

Denmark: €368 – €573

France: €45,76 – €739.20 

Switzerland: €902 – €2,376 

U.K. €1,304 which reduces the term after the child turns three.

By Emma Firth and Becky Waterton

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